3 Top Reasons to Associate with a Concessionaire with Exclusive Media Rights

Advertising in India has taken the path of partnerships. In attempts of providing world class Advertising Services, partnerships between 2 or more agencies (one of them often from overseas) have become quite common. Though this seems to be the trend for the agencies with lesser experience in the field, concessionaires with exclusive media rights still exist. Among the many reasons why such an agency should be given preference while spending your Advertising budget, the top 3 have been discussed here.

Faster Implementations: Since there is only one agency in question, implementations are much faster. Any brand would realize the importance of completing a project within or before the set deadline. Delayed implementations are never an issue with agencies that enjoy exclusive rights as they are usually in very good terms with the concerned authorities.

They Are Exclusive Because They Can Be: Ever thought, “Why go into a partnership if you can do it alone?” The Advertising Agencies that go for exclusive rights often do so because they have the necessary experience and manpower in the relevant field. Most of the Media Houses going alone have been in the industry over long periods of time. Another attribute of such agencies is their strong network across the sites.

Easy Negotiations: It goes without saying that when you are dealing with just one agency, negotiations will be easier and faster. The convenience, with which the meetings are set and the deals finalized, is very easily noticeable.

Advertising Agencies with exclusive rights are also better placed to provide a wider range of Advertising Solutions. Especially in the case of the bigger projects and campaigns, they are the best suited to provide optimum benefits to your brand.

Centralized Zones Increase the Effects of Airport Advertising in India

Airport Advertising in India packs a few extra punches due to a few zones being designated as centralized areas. For example, the city of Chennai serves as the central location for entire South India. That means that Chennai is not only the gateway to the southern parts of India but also contains audiences with all the demographic attributes of the southern states. Thus, advertising at the Chennai International Airport is in all regards, advertising before most of south India.

The centralized cities in India have traditionally witnessed huge populations of people, from the nearby areas, who come in search of jobs and opportunities. Thus, an easier way of reaching the entire population is to target the airports at the central zones. Now, some may argue that the airports are only for the brands looking for premium audiences. However, with low cost airlines lowering the range of air fares, the airports have opened to the upper middle class too. This reflects in the Airport Advertising Campaigns too as we are witnessing more and more brands with lower income range target groups taking active part.

Some of the most appropriate examples of the campaigns mentioned above can be seen when brands from various industries take part in attracting audiences at the Netaji Subhash Chandra International Airport in Kolkata. The airport is very popular for offering sites for brands that are looking for high impact visibility in East India. With AAI (Airport Authority of India) moving forward with its plan for increasing the capacity for such airports in India, the importance of advertising at the centralized zones is sure to increase. Airport Advertising Agencies like TDI International India (P) Limited, holding exclusive advertising rights on the Chennai and Kolkata airport have often reported that the airports in the centralized locations have always had extra benefits.

Brands Beginning to Patronize the Uniqueness of the DMRC Audience

DMRC Advertising has finally attained enough popularity to be able to attract patronization. This means a significant increase in the number of brands that keep coming back for Advertising Campaigns at the Delhi Metro Stations. Though the patronization has not occurred with equal enthusiasm for all the stations, the ones along the red line (Dilshad Garden – Rithala) and a few in the yellow line, like Jahangirpuri, Adarsh Nagar, etc., have seen noteworthy brands opting for repeated campaigns.

Delhi Metro Advertising had seen days when the connoisseurs were struggling to get brands willing to go for campaigns at a medium that was completely new and unexplored at that time. Many could not cope up with the huge losses that were incurred during that phase when the prospects of the medium were shrouded with doubt. The latest scenario has changed the ways in which the brands look at the medium. It has taken dedicated efforts on the part of the DMRC Advertising Agencies to convince the brands to try out the medium. Now that the brands see the good returns of advertising at the metro stations and are coming back for more, it is a much deserved reward for the agencies that did not forfeit the medium. The beginning of the year 2014 has seen some hectic activity at the advertising sites of the Delhi Metro Stations and has finally streamlined the process.

The unique quotients offered by the medium are no longer seen by the brands with suspicion. They, that have delved in the medium, know of the rich benefits that arise out of displaying their strengths before an audiences as diverse as the ones offered by Delhi Metro Advertising. It is time for the DMRC Advertising Agencies to raise a toast and lay out red carpets for the brands that have drunk from the refreshingly new pools of the metro medium.    

Airport Advertising in India is looking at Bright Days with AAI’s Focus on Tier II and Tier III Cities

Airport Advertising Agencies in India are rubbing their hands with glee at AAI’s (Airport Authority of India) announcement about developing the airports at the country’s Tier II and Tier III cities. With the leading Airlines of the nation also preparing to serve at the new airports that are to come up, the OOH Sector in India looks set to obtain newer playing grounds.

AAI announced that by 2030, the existing Tier II and Tier III Airports in the country are set for increases in their carrying capacities and a slew of new airports are to come up. The total projected airports, that are targeted to be made operational by then, stands at a staggering 400, funded by an investment of Rs 67, 500 crore. This would provide further boost to the Airport Advertising Industry of the country, an industry that is already considered the king of OOH in India. The leading airports which are looking at better facilities, increased traffic, better connectivity and hence increased advertising opportunities include Ahmedabad, Pune, Calicut, Tirupati, and Cochin to name a few. The inclusion of smaller cities also means the inclusion of a larger target group apart from the affluent audiences that the medium boosts of.

The announcement would provide ample opportunities for established giants like TDI International India (P) Limited to increase the scope and range of their services

Why are Airports the Most Effective Places for Car Launches in India?

It was a trend started by Airport Advertising giants TDI International India P Limited. Even as viewers were left awestruck at the country’s first Live Car Display in 2005, the trend caught on in the Indian Advertising space. Launching Cars at Airports became the most effective way of introducing a new model into the market. Let us have a look at reason why top automotive brands like Audi, Nissan, Ford, Honda, Hyundai, Maruti Suzuki, Bajaj, and Ashok Leyland prefer to launch their new models of cars at the TDI Airports of Chennai, Kolkata, Ahmedabad, Cochin, Goa, Pune, Trivandrum, Calicut, and Tirupati.

Affluent Audience

Though owning a car is an essential part of everybody’s big dream, not all have the requisite buying power. The airports are the most concentrated gathering places for audiences which have the necessary power to buy. This has stayed true even after there was massive lowering of fares by the airlines. The low fares have simply added the upper middle class to the category of regular air travelers. They and the high income group represent a target group highly valued by the Car Manufacturers and Sellers.

International Audience

Airports, being the entry points of a country, are always a hub for foreign nationals. They provide an opportunity of high impact international exposure and an opportunity for the brand to put their cars on the roads of foreign countries. TDI Airport Advertising puts the brand on the international pedestal and serves as a gateway to international market penetration. TDI Airport Car Launches are thus International Product Launches.

Airport Advertising, TDI International India P Limited

Awe-inspiring

We have already talked about audiences being awestruck when TDI had implemented the first Car Launch. That reaction stays unchanged even after the many successful Car Launches by TDI. Audiences still break into wide smiles and deep breaths when they see the latest car model right in front of them at the airports.

TDI started a highly successful trend with India’s first Car Launch at the Airports. In a display of Innovative Airport Advertising India, it made possible what never even occurred to its competitors - put an actual car inside the airport!