Airport Advertising
and DMRC Advertising offer the ideal sites to Advertise when the summers hit
India. Most regular travelers in India shift to air travel during the summer
seasons. For those that need to travel in Delhi on a daily basis, the DMRC has
come as a happy respite. With the audience shifting to the airport and metro
stations, the brands also shift their Advertising Displays.
Summers in India
can be a difficult time to travel. The preference of airways, as a means of
travelling, during the summers has increased due to the successful
implementation of low cost airlines in India. A calculation of fairs reveal that
the costs of the higher class berths in the premier trains are almost equal to the
costs of flight tickets for the same distance. With additional benefits like
saving time, which air travel offers, many travelers opt for the same. Thus,
the summers bring a whole new influx of audiences to the medium. Since airports
are air-conditioned, the audiences have a comfortable wait during the dwell
time, and are in a better mood to be charmed by the Airport Advertising
Displays. Although the Delhi Metro Stations have air-conditioning only
at the underground levels, they still offer a much more convenient atmosphere
of staying than most other transit stations.
The better
infrastructure of the airports in India and the Delhi metro stations, not only
provide better traveling experiences, but also create better opportunities for Advertising.
The Airport Advertising Agencies in
India and the DMRC Advertising Agencies anticipate
a rise in the number of brands that will opt for these 2 mediums during the
summers.
