Airport Advertising Agencies in India are rubbing their
hands with glee at AAI’s (Airport Authority of India) announcement about
developing the airports at the country’s Tier II and Tier III cities. With the
leading Airlines of the nation also preparing to serve at the new airports that
are to come up, the OOH Sector in India looks set to obtain newer playing
grounds.
AAI announced that by 2030, the existing Tier II and Tier
III Airports in the country are set for increases in their carrying capacities
and a slew of new airports are to come up. The total projected airports, that
are targeted to be made operational by then, stands at a staggering 400, funded
by an investment of Rs 67, 500 crore. This would provide further boost to the Airport
Advertising Industry of the country, an industry that is already considered the
king of OOH in India. The leading airports which are looking at better
facilities, increased traffic, better connectivity and hence increased advertising
opportunities include Ahmedabad, Pune, Calicut, Tirupati, and Cochin to name a
few. The inclusion of smaller cities also means the inclusion of a larger
target group apart from the affluent audiences that the medium boosts of.
