Airport Advertising in India is looking at Bright Days with AAI’s Focus on Tier II and Tier III Cities

Airport Advertising Agencies in India are rubbing their hands with glee at AAI’s (Airport Authority of India) announcement about developing the airports at the country’s Tier II and Tier III cities. With the leading Airlines of the nation also preparing to serve at the new airports that are to come up, the OOH Sector in India looks set to obtain newer playing grounds.

AAI announced that by 2030, the existing Tier II and Tier III Airports in the country are set for increases in their carrying capacities and a slew of new airports are to come up. The total projected airports, that are targeted to be made operational by then, stands at a staggering 400, funded by an investment of Rs 67, 500 crore. This would provide further boost to the Airport Advertising Industry of the country, an industry that is already considered the king of OOH in India. The leading airports which are looking at better facilities, increased traffic, better connectivity and hence increased advertising opportunities include Ahmedabad, Pune, Calicut, Tirupati, and Cochin to name a few. The inclusion of smaller cities also means the inclusion of a larger target group apart from the affluent audiences that the medium boosts of.

The announcement would provide ample opportunities for established giants like TDI International India (P) Limited to increase the scope and range of their services