Brands Beat the Heat with Airport & DMRC Advertising in India

Airport Advertising and DMRC Advertising offer the ideal sites to Advertise when the summers hit India. Most regular travelers in India shift to air travel during the summer seasons. For those that need to travel in Delhi on a daily basis, the DMRC has come as a happy respite. With the audience shifting to the airport and metro stations, the brands also shift their Advertising Displays.

Summers in India can be a difficult time to travel. The preference of airways, as a means of travelling, during the summers has increased due to the successful implementation of low cost airlines in India. A calculation of fairs reveal that the costs of the higher class berths in the premier trains are almost equal to the costs of flight tickets for the same distance. With additional benefits like saving time, which air travel offers, many travelers opt for the same. Thus, the summers bring a whole new influx of audiences to the medium. Since airports are air-conditioned, the audiences have a comfortable wait during the dwell time, and are in a better mood to be charmed by the Airport Advertising Displays. Although the Delhi Metro Stations have air-conditioning only at the underground levels, they still offer a much more convenient atmosphere of staying than most other transit stations.

The better infrastructure of the airports in India and the Delhi metro stations, not only provide better traveling experiences, but also create better opportunities for Advertising. The Airport Advertising Agencies in India and the DMRC Advertising Agencies anticipate a rise in the number of brands that will opt for these 2 mediums during the summers.

Brands Beginning to Patronize the Uniqueness of the DMRC Audience

DMRC Advertising has finally attained enough popularity to be able to attract patronization. This means a significant increase in the number of brands that keep coming back for Advertising Campaigns at the Delhi Metro Stations. Though the patronization has not occurred with equal enthusiasm for all the stations, the ones along the red line (Dilshad Garden – Rithala) and a few in the yellow line, like Jahangirpuri, Adarsh Nagar, etc., have seen noteworthy brands opting for repeated campaigns.

Delhi Metro Advertising had seen days when the connoisseurs were struggling to get brands willing to go for campaigns at a medium that was completely new and unexplored at that time. Many could not cope up with the huge losses that were incurred during that phase when the prospects of the medium were shrouded with doubt. The latest scenario has changed the ways in which the brands look at the medium. It has taken dedicated efforts on the part of the DMRC Advertising Agencies to convince the brands to try out the medium. Now that the brands see the good returns of advertising at the metro stations and are coming back for more, it is a much deserved reward for the agencies that did not forfeit the medium. The beginning of the year 2014 has seen some hectic activity at the advertising sites of the Delhi Metro Stations and has finally streamlined the process.

The unique quotients offered by the medium are no longer seen by the brands with suspicion. They, that have delved in the medium, know of the rich benefits that arise out of displaying their strengths before an audiences as diverse as the ones offered by Delhi Metro Advertising. It is time for the DMRC Advertising Agencies to raise a toast and lay out red carpets for the brands that have drunk from the refreshingly new pools of the metro medium.    

Delhi Metro Advertising Bringing the Stations Alive

If you stay or have stayed in Delhi then you must have traveled by the metro. You must have spent time at the stations while you waited for the train to arrive. During that time, the ad displays at the station must have caught your eye. Now, imagine how drab would the stations become without those hoardings and ad panels. Delhi Metro Advertising Agencies in India have done a wonderful job of bringing alive the metro stations with a myriad colors in completing their primary tasks of promoting the business of their clients.

Delhi Metro Advertising Agencies, DMRC Advertising Agencies

Though the strictness, with which the spaces are allocated by the authorities, leaves little room for creativity, the DMRC Advertising Agencies have done well to use the opportunity in the best possible manner. The Delhi Metro Ads are placed in such a manner that they enhance the look of the station without standing apart from it. The Advertisers can also choose from different lines depending on the audience segment that they are targeting. Delhi Metro Advertising offers a well maintained environment and an audience that has already been segmented.

It is this pre-segmented audience that puts the metro medium in the position of a high potential advertising site. It is also relatively easier to advertise at the metro stations. You can approach agencies like TDI International India P Limited  in order to bring your brand before a daily ridership of 25 lakhs.