Brands Beginning to Patronize the Uniqueness of the DMRC Audience

DMRC Advertising has finally attained enough popularity to be able to attract patronization. This means a significant increase in the number of brands that keep coming back for Advertising Campaigns at the Delhi Metro Stations. Though the patronization has not occurred with equal enthusiasm for all the stations, the ones along the red line (Dilshad Garden – Rithala) and a few in the yellow line, like Jahangirpuri, Adarsh Nagar, etc., have seen noteworthy brands opting for repeated campaigns.

Delhi Metro Advertising had seen days when the connoisseurs were struggling to get brands willing to go for campaigns at a medium that was completely new and unexplored at that time. Many could not cope up with the huge losses that were incurred during that phase when the prospects of the medium were shrouded with doubt. The latest scenario has changed the ways in which the brands look at the medium. It has taken dedicated efforts on the part of the DMRC Advertising Agencies to convince the brands to try out the medium. Now that the brands see the good returns of advertising at the metro stations and are coming back for more, it is a much deserved reward for the agencies that did not forfeit the medium. The beginning of the year 2014 has seen some hectic activity at the advertising sites of the Delhi Metro Stations and has finally streamlined the process.

The unique quotients offered by the medium are no longer seen by the brands with suspicion. They, that have delved in the medium, know of the rich benefits that arise out of displaying their strengths before an audiences as diverse as the ones offered by Delhi Metro Advertising. It is time for the DMRC Advertising Agencies to raise a toast and lay out red carpets for the brands that have drunk from the refreshingly new pools of the metro medium.    

Advertise at the Red Line for Visibility before Daily Commuters

The Red Line of DMRC, between Rithala and Dilshad Garden, presents one of the largest audiences for Delhi Metro Advertising. From the point of view of advertising, it presents a host of high visibility metro stations. OOH Advertising giants TDI International India P Limited realized this potential and smartly bought exclusive advertising rights at 18 stations in the Red Line between Shahdara and Rithala.

OOH Advertising, Delhi Metro Advertising Agencies

 Advertising at these stations provides exclusive visibility to brands. In addition to the titanic volume of the audience, an association with TDI provides continuous visibility at 18 metro stations at a stretch. Owning rights to these stations is a part of a well thought out plan of the management at TDI. Huge audiences viewing the ads at 18 consecutive metro stations can do wonders for any brand. This has been verified by the brands that have enthusiastically associated themselves with TDI. Brands, especially belonging to the entertainment industry are enthusiastically signing deals with TDI for Delhi Metro Advertising Campaigns at the Red Line. Recent campaigns by TDI for RED FM 93.5 and Dhoom 3 met with hugely successful responses. With campaigns like these, the dream of converting the metro stations into launch pads for movies and music is shaping up in good speed. After all what can be a better place to promote a product for mass media entertainment than before the masses themselves. Moreover, commuters listening to music or spending time with games and videos are already in the mood for entertainment. Thus they are in better position for the reception of the promotions of movies, radio, and TV channels.

Such newfound enthusiasm by the brands for DMRC Advertising has lifted up the spirits of the Delhi Metro Advertising Agencies. Associate with prominent agencies like TDI and let your brand announce itself from vantage points that command lakhs of viewers every day.