Why are Airports the Most Effective Places for Car Launches in India?

It was a trend started by Airport Advertising giants TDI International India P Limited. Even as viewers were left awestruck at the country’s first Live Car Display in 2005, the trend caught on in the Indian Advertising space. Launching Cars at Airports became the most effective way of introducing a new model into the market. Let us have a look at reason why top automotive brands like Audi, Nissan, Ford, Honda, Hyundai, Maruti Suzuki, Bajaj, and Ashok Leyland prefer to launch their new models of cars at the TDI Airports of Chennai, Kolkata, Ahmedabad, Cochin, Goa, Pune, Trivandrum, Calicut, and Tirupati.

Affluent Audience

Though owning a car is an essential part of everybody’s big dream, not all have the requisite buying power. The airports are the most concentrated gathering places for audiences which have the necessary power to buy. This has stayed true even after there was massive lowering of fares by the airlines. The low fares have simply added the upper middle class to the category of regular air travelers. They and the high income group represent a target group highly valued by the Car Manufacturers and Sellers.

International Audience

Airports, being the entry points of a country, are always a hub for foreign nationals. They provide an opportunity of high impact international exposure and an opportunity for the brand to put their cars on the roads of foreign countries. TDI Airport Advertising puts the brand on the international pedestal and serves as a gateway to international market penetration. TDI Airport Car Launches are thus International Product Launches.

Airport Advertising, TDI International India P Limited

Awe-inspiring

We have already talked about audiences being awestruck when TDI had implemented the first Car Launch. That reaction stays unchanged even after the many successful Car Launches by TDI. Audiences still break into wide smiles and deep breaths when they see the latest car model right in front of them at the airports.

TDI started a highly successful trend with India’s first Car Launch at the Airports. In a display of Innovative Airport Advertising India, it made possible what never even occurred to its competitors - put an actual car inside the airport!

Airport Advertising India - Trends to Look Out for in 2014

Airport Advertising is one of the few advertising media that has always remained in demand throughout the times. However, each year has seen additions of techniques that emerge as popular trends that are more effective in captivating the attention of the audience. At the close of 2013, let us have a look at a few trends that emerged and are likely to carry the torch of Airport Advertising India into 2014.

Brands from Newer Industries

2013 saw a number of brands that traditionally did not invest in the medium enthusiastically reaping the benefits of Airport Advertising. Though Airport Advertising Agencies in India were expecting this to happen as soon as airlines introduced low cost flights, brands from newer industries took their time to put their trust on Airport Advertising. However, the trend is predicted to continue into 2014 and the Airport Advertising Agencies India are rubbing their hands with glee, waiting to impress upon the new entries.

Interactive Airport Ads

The Interactive Airport Ads gained in prominence as a result of the newly popular interactions facilitated by the online social media. While Airport Advertising in the rest of the world became increasingly dependent on technology, Airport Advertising India fell back on innovation and creativity to counter the requirements of interaction. The intelligently placed ads found way straight into the discussions of the people thereby increasing awareness by the word of mouth. This trend is very likely to continue into 2014 with newer and better creatives.

Outskirts of the Airport

For many advertisers, Airport Advertising would conjure images of hoardings and displays inside the airport. However, Airport Advertising Agencies also utilize relevant sites outside the airport building in order to target the visitors who come to see off or receive the travelers. These sites are likely to play an important role as the airports in India grow at an encouraging trend.

Tier II Airports

Tier II Airports are set to become key airports for Airport Advertising India. They have been growing at competent rates and are soon to become much sought after sites. It would be a good idea to invest in such airports like Goa, Ahmedabad, Calicut, etc. at the beginning of 2014 to be at the prime spots.

Top Airport Advertising Agencies in India like TDI International India P Limited have already geared up to make utmost use of the above trends that will define the way that Airport Advertising Agencies operate in 2014.

TDI International India P Limited is the leader in Outdoor Advertising, providing Airport Advertising and Metro Advertising in India. TDI provides Outdoor Advertising in Indian cities like Kolkata, Ahmedabad, and Pune, etc.

Advertise at the Red Line for Visibility before Daily Commuters

The Red Line of DMRC, between Rithala and Dilshad Garden, presents one of the largest audiences for Delhi Metro Advertising. From the point of view of advertising, it presents a host of high visibility metro stations. OOH Advertising giants TDI International India P Limited realized this potential and smartly bought exclusive advertising rights at 18 stations in the Red Line between Shahdara and Rithala.

OOH Advertising, Delhi Metro Advertising Agencies

 Advertising at these stations provides exclusive visibility to brands. In addition to the titanic volume of the audience, an association with TDI provides continuous visibility at 18 metro stations at a stretch. Owning rights to these stations is a part of a well thought out plan of the management at TDI. Huge audiences viewing the ads at 18 consecutive metro stations can do wonders for any brand. This has been verified by the brands that have enthusiastically associated themselves with TDI. Brands, especially belonging to the entertainment industry are enthusiastically signing deals with TDI for Delhi Metro Advertising Campaigns at the Red Line. Recent campaigns by TDI for RED FM 93.5 and Dhoom 3 met with hugely successful responses. With campaigns like these, the dream of converting the metro stations into launch pads for movies and music is shaping up in good speed. After all what can be a better place to promote a product for mass media entertainment than before the masses themselves. Moreover, commuters listening to music or spending time with games and videos are already in the mood for entertainment. Thus they are in better position for the reception of the promotions of movies, radio, and TV channels.

Such newfound enthusiasm by the brands for DMRC Advertising has lifted up the spirits of the Delhi Metro Advertising Agencies. Associate with prominent agencies like TDI and let your brand announce itself from vantage points that command lakhs of viewers every day.