It was a trend started by Airport Advertising giants TDI International India P Limited. Even as viewers were left awestruck at the country’s first Live Car Display in 2005, the trend caught on in the Indian Advertising space. Launching Cars at Airports became the most effective way of introducing a new model into the market. Let us have a look at reason why top automotive brands like Audi, Nissan, Ford, Honda, Hyundai, Maruti Suzuki, Bajaj, and Ashok Leyland prefer to launch their new models of cars at the TDI Airports of Chennai, Kolkata, Ahmedabad, Cochin, Goa, Pune, Trivandrum, Calicut, and Tirupati.
Affluent Audience
Though owning a car is an essential part of everybody’s big dream, not all have the requisite buying power. The airports are the most concentrated gathering places for audiences which have the necessary power to buy. This has stayed true even after there was massive lowering of fares by the airlines. The low fares have simply added the upper middle class to the category of regular air travelers. They and the high income group represent a target group highly valued by the Car Manufacturers and Sellers.
International Audience
Airports, being the entry points of a country, are always a hub for foreign nationals. They provide an opportunity of high impact international exposure and an opportunity for the brand to put their cars on the roads of foreign countries. TDI Airport Advertising puts the brand on the international pedestal and serves as a gateway to international market penetration. TDI Airport Car Launches are thus International Product Launches.
Awe-inspiring
We have already talked about audiences being awestruck when TDI had implemented the first Car Launch. That reaction stays unchanged even after the many successful Car Launches by TDI. Audiences still break into wide smiles and deep breaths when they see the latest car model right in front of them at the airports.
TDI started a highly successful trend with India’s first Car Launch at the Airports. In a display of Innovative Airport Advertising India, it made possible what never even occurred to its competitors - put an actual car inside the airport!
Affluent Audience
Though owning a car is an essential part of everybody’s big dream, not all have the requisite buying power. The airports are the most concentrated gathering places for audiences which have the necessary power to buy. This has stayed true even after there was massive lowering of fares by the airlines. The low fares have simply added the upper middle class to the category of regular air travelers. They and the high income group represent a target group highly valued by the Car Manufacturers and Sellers.
International Audience
Airports, being the entry points of a country, are always a hub for foreign nationals. They provide an opportunity of high impact international exposure and an opportunity for the brand to put their cars on the roads of foreign countries. TDI Airport Advertising puts the brand on the international pedestal and serves as a gateway to international market penetration. TDI Airport Car Launches are thus International Product Launches.
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| Airport Advertising, TDI International India P Limited |
We have already talked about audiences being awestruck when TDI had implemented the first Car Launch. That reaction stays unchanged even after the many successful Car Launches by TDI. Audiences still break into wide smiles and deep breaths when they see the latest car model right in front of them at the airports.
TDI started a highly successful trend with India’s first Car Launch at the Airports. In a display of Innovative Airport Advertising India, it made possible what never even occurred to its competitors - put an actual car inside the airport!
