Why Are Specialist OOH Agencies Important?

The vast industry, of OOH or Outdoor Advertising, has many players trying to get the attention of the brands. Along with the presence of specialist OOH Agencies, unorganized networks of vendors and printers are also available who often provide OOH Advertising services at lower costs than the organized Outdoor Advertising Agencies. However, falling for the bait of lower prices has often the resulted in campaigns ending in disasters. Here, we discuss some of most important reasons for using specialist Outdoor Advertising Agencies for branding campaigns.

Outdoor Advertising

Experience & Reputation Matters

A specialist Outdoor Advertising Agency will have ample experience in the field and thus will know of the most practical solutions to the obstacles which may arise at any phase of the campaign. It will have a reputation attached with its name, which can be used to determine the most appropriate agency suited for the purpose.

Strong Network

Specialist Outdoor Advertising Agencies work with an aim of sustenance. Thus, they pay ample attention to building proper and strong network of associates at all the places where they offer OOH Advertising services. The strength of the network plays a key role in determining the smoothness and efficiency with which the campaign is executed.

Legal Sites

A major issue, with associating with random vendors, printers, etc., is that they often sell and utilize illegal sites, in order to maximize profit. These may then be taken down without any notice by the relevant authorities. Even if they do escape the inspections of the authorities, it is very unlikely that such entities will be able to provide proper maintenance. Specialist OOH Agencies ensure that the sites offered to your brand are 100% legal. The other procedures, which involve paperwork, are also completed in an appropriate manner.

The above are some of the reasons why it is important to ensure that your brand promotions are executed by specialized Outdoor Advertising Agencies only.     

Advertise at the Red Line for Visibility before Daily Commuters

The Red Line of DMRC, between Rithala and Dilshad Garden, presents one of the largest audiences for Delhi Metro Advertising. From the point of view of advertising, it presents a host of high visibility metro stations. OOH Advertising giants TDI International India P Limited realized this potential and smartly bought exclusive advertising rights at 18 stations in the Red Line between Shahdara and Rithala.

OOH Advertising, Delhi Metro Advertising Agencies

 Advertising at these stations provides exclusive visibility to brands. In addition to the titanic volume of the audience, an association with TDI provides continuous visibility at 18 metro stations at a stretch. Owning rights to these stations is a part of a well thought out plan of the management at TDI. Huge audiences viewing the ads at 18 consecutive metro stations can do wonders for any brand. This has been verified by the brands that have enthusiastically associated themselves with TDI. Brands, especially belonging to the entertainment industry are enthusiastically signing deals with TDI for Delhi Metro Advertising Campaigns at the Red Line. Recent campaigns by TDI for RED FM 93.5 and Dhoom 3 met with hugely successful responses. With campaigns like these, the dream of converting the metro stations into launch pads for movies and music is shaping up in good speed. After all what can be a better place to promote a product for mass media entertainment than before the masses themselves. Moreover, commuters listening to music or spending time with games and videos are already in the mood for entertainment. Thus they are in better position for the reception of the promotions of movies, radio, and TV channels.

Such newfound enthusiasm by the brands for DMRC Advertising has lifted up the spirits of the Delhi Metro Advertising Agencies. Associate with prominent agencies like TDI and let your brand announce itself from vantage points that command lakhs of viewers every day.