Why Are Specialist OOH Agencies Important?

The vast industry, of OOH or Outdoor Advertising, has many players trying to get the attention of the brands. Along with the presence of specialist OOH Agencies, unorganized networks of vendors and printers are also available who often provide OOH Advertising services at lower costs than the organized Outdoor Advertising Agencies. However, falling for the bait of lower prices has often the resulted in campaigns ending in disasters. Here, we discuss some of most important reasons for using specialist Outdoor Advertising Agencies for branding campaigns.

Outdoor Advertising

Experience & Reputation Matters

A specialist Outdoor Advertising Agency will have ample experience in the field and thus will know of the most practical solutions to the obstacles which may arise at any phase of the campaign. It will have a reputation attached with its name, which can be used to determine the most appropriate agency suited for the purpose.

Strong Network

Specialist Outdoor Advertising Agencies work with an aim of sustenance. Thus, they pay ample attention to building proper and strong network of associates at all the places where they offer OOH Advertising services. The strength of the network plays a key role in determining the smoothness and efficiency with which the campaign is executed.

Legal Sites

A major issue, with associating with random vendors, printers, etc., is that they often sell and utilize illegal sites, in order to maximize profit. These may then be taken down without any notice by the relevant authorities. Even if they do escape the inspections of the authorities, it is very unlikely that such entities will be able to provide proper maintenance. Specialist OOH Agencies ensure that the sites offered to your brand are 100% legal. The other procedures, which involve paperwork, are also completed in an appropriate manner.

The above are some of the reasons why it is important to ensure that your brand promotions are executed by specialized Outdoor Advertising Agencies only.     

Product Launch at Delhi Metro Stations – An Ideal Way to Grab Attention

Delhi Metro Rail Corporation (DMRC) has become an important part of New Delhi’s identity. Lovingly called the lifeline of Delhi, DMRC has won kudos from all quarters. DMRC’s extensive reach makes it an ideal place for advertising. Delhi Metro Advertising can follow the footsteps of Airport Advertising and become the launching pad for new products and services. The huge audience base numbering 25 lakh daily commuters make the Delhi Metro Stations high value ad sites. Some of the reasons that make Delhi Metro Advertising an ideal vehicle for Product Launches are mentioned below.

Huge Audience

There are a few Outdoor Advertising mediums that can boast of an audience as big as DMRC Advertising. The visibility that Ads at the metro stations offer is one of the highest in the OOH Advertising industry. A product launched at the metro stations would thus become popular among a large number of commuters within a very short time.  

Diverse Audience

The audience at the metro stations is not only huge but also diverse. People from all walks of life take the metro for a fast, convenient, and reliable transport service. Thus, the audience contains potential consumers for various brands. Delhi Metro is very popular with the youngsters. A Product Launch at the stations would thus have an audience that has the time to interact with the brand.

DMRC Advertising

 Satisfied Audience-

A recent “Customer Satisfaction Survey” done by DMRC revealed that the commuters were largely satisfied with the metro services. It received an average rating of 7.04 on a scale of 10. The travelers are thus generally in a happy mood at the metro stations. Product Launches through Delhi Metro Advertising would thus be equivalent to introducing the product to a happy audience.

A clutter free and organized environment at the Metro Stations facilitates product interaction resulting in an increase in the impact of the Product Launches. The present scenario of Advertising India has only a few other mediums that can offer interactions at this scale.