Delhi Metro Rail Corporation (DMRC) has
become an important part of New Delhi’s identity. Lovingly called the lifeline
of Delhi, DMRC has won kudos from all quarters. DMRC’s extensive reach makes it
an ideal place for advertising. Delhi Metro Advertising can follow
the footsteps of Airport Advertising and become the launching pad for new
products and services. The huge audience base numbering 25 lakh daily commuters
make the Delhi Metro Stations high value ad sites. Some of the reasons that
make Delhi Metro Advertising an ideal vehicle for Product Launches are
mentioned below.
Huge Audience
There are a few Outdoor Advertising
mediums that can boast of an audience as big as DMRC Advertising. The
visibility that Ads at the metro stations offer is one of the highest in the OOH
Advertising industry. A product launched at the metro stations would thus
become popular among a large number of commuters within a very short time.
Diverse Audience
The audience at the metro stations is not only huge but also
diverse. People from all walks of life take the metro for a fast, convenient,
and reliable transport service. Thus, the audience contains potential consumers
for various brands. Delhi Metro is very popular with the youngsters. A Product
Launch at the stations would thus have an audience that has the time to interact
with the brand.
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| DMRC Advertising |
Satisfied Audience-
A recent “Customer Satisfaction Survey” done by DMRC
revealed that the commuters were largely satisfied with the metro services. It
received an average rating of 7.04 on a scale of 10. The travelers are thus
generally in a happy mood at the metro stations.
Product Launches through Delhi Metro Advertising would thus be equivalent to introducing
the product to a happy audience.
A clutter free and organized environment at the Metro
Stations facilitates product interaction resulting in an increase in the impact
of the Product Launches. The present
scenario of Advertising India has only a few other mediums that can offer interactions
at this scale.
