Airport Advertising is one of the few advertising media that has always remained in demand throughout the times. However, each year has seen additions of techniques that emerge as popular trends that are more effective in captivating the attention of the audience. At the close of 2013, let us have a look at a few trends that emerged and are likely to carry the torch of Airport Advertising India into 2014.
Brands from Newer Industries
2013 saw a number of brands that traditionally did not invest in the medium enthusiastically reaping the benefits of Airport Advertising. Though Airport Advertising Agencies in India were expecting this to happen as soon as airlines introduced low cost flights, brands from newer industries took their time to put their trust on Airport Advertising. However, the trend is predicted to continue into 2014 and the Airport Advertising Agencies India are rubbing their hands with glee, waiting to impress upon the new entries.
Interactive Airport Ads
The Interactive Airport Ads gained in prominence as a result of the newly popular interactions facilitated by the online social media. While Airport Advertising in the rest of the world became increasingly dependent on technology, Airport Advertising India fell back on innovation and creativity to counter the requirements of interaction. The intelligently placed ads found way straight into the discussions of the people thereby increasing awareness by the word of mouth. This trend is very likely to continue into 2014 with newer and better creatives.
Outskirts of the Airport
For many advertisers, Airport Advertising would conjure images of hoardings and displays inside the airport. However, Airport Advertising Agencies also utilize relevant sites outside the airport building in order to target the visitors who come to see off or receive the travelers. These sites are likely to play an important role as the airports in India grow at an encouraging trend.
Tier II Airports
Tier II Airports are set to become key airports for Airport Advertising India. They have been growing at competent rates and are soon to become much sought after sites. It would be a good idea to invest in such airports like Goa, Ahmedabad, Calicut, etc. at the beginning of 2014 to be at the prime spots.
Top Airport Advertising Agencies in India like TDI International India P Limited have already geared up to make utmost use of the above trends that will define the way that Airport Advertising Agencies operate in 2014.
Brands from Newer Industries
2013 saw a number of brands that traditionally did not invest in the medium enthusiastically reaping the benefits of Airport Advertising. Though Airport Advertising Agencies in India were expecting this to happen as soon as airlines introduced low cost flights, brands from newer industries took their time to put their trust on Airport Advertising. However, the trend is predicted to continue into 2014 and the Airport Advertising Agencies India are rubbing their hands with glee, waiting to impress upon the new entries.
Interactive Airport Ads
The Interactive Airport Ads gained in prominence as a result of the newly popular interactions facilitated by the online social media. While Airport Advertising in the rest of the world became increasingly dependent on technology, Airport Advertising India fell back on innovation and creativity to counter the requirements of interaction. The intelligently placed ads found way straight into the discussions of the people thereby increasing awareness by the word of mouth. This trend is very likely to continue into 2014 with newer and better creatives.
Outskirts of the Airport
For many advertisers, Airport Advertising would conjure images of hoardings and displays inside the airport. However, Airport Advertising Agencies also utilize relevant sites outside the airport building in order to target the visitors who come to see off or receive the travelers. These sites are likely to play an important role as the airports in India grow at an encouraging trend.
Tier II Airports
Tier II Airports are set to become key airports for Airport Advertising India. They have been growing at competent rates and are soon to become much sought after sites. It would be a good idea to invest in such airports like Goa, Ahmedabad, Calicut, etc. at the beginning of 2014 to be at the prime spots.
Top Airport Advertising Agencies in India like TDI International India P Limited have already geared up to make utmost use of the above trends that will define the way that Airport Advertising Agencies operate in 2014.
TDI International India P Limited is the leader in Outdoor Advertising, providing Airport Advertising and Metro Advertising in India. TDI provides Outdoor Advertising in Indian cities like Kolkata, Ahmedabad, and Pune, etc.
