DMRC Advertising
has finally attained enough popularity to be able to attract patronization. This
means a significant increase in the number of brands that keep coming back for Advertising
Campaigns at the Delhi Metro Stations. Though the patronization has not
occurred with equal enthusiasm for all the stations, the ones along the red
line (Dilshad Garden – Rithala) and a few in the yellow line, like Jahangirpuri,
Adarsh Nagar, etc., have seen noteworthy brands opting for repeated campaigns.
Delhi Metro
Advertising had seen days when the connoisseurs were struggling to get brands willing
to go for campaigns at a medium that was completely new and unexplored at that
time. Many could not cope up with the huge losses that were incurred during
that phase when the prospects of the medium were shrouded with doubt. The latest
scenario has changed the ways in which the brands look at the medium. It has
taken dedicated efforts on the part of the DMRC Advertising Agencies to
convince the brands to try out the medium. Now that the brands see the good
returns of advertising at the metro stations and are coming back for more, it
is a much deserved reward for the agencies that did not forfeit the medium. The
beginning of the year 2014 has seen some hectic activity at the advertising
sites of the Delhi Metro Stations and has finally streamlined the process.
The unique quotients
offered by the medium are no longer seen by the brands with suspicion. They,
that have delved in the medium, know of the rich benefits that arise out of
displaying their strengths before an audiences as diverse as the ones offered
by Delhi Metro Advertising. It is time for the DMRC Advertising Agencies
to raise a toast and lay out red carpets for the brands that have drunk from
the refreshingly new pools of the metro medium.
