Brands Beat the Heat with Airport & DMRC Advertising in India

Airport Advertising and DMRC Advertising offer the ideal sites to Advertise when the summers hit India. Most regular travelers in India shift to air travel during the summer seasons. For those that need to travel in Delhi on a daily basis, the DMRC has come as a happy respite. With the audience shifting to the airport and metro stations, the brands also shift their Advertising Displays.

Summers in India can be a difficult time to travel. The preference of airways, as a means of travelling, during the summers has increased due to the successful implementation of low cost airlines in India. A calculation of fairs reveal that the costs of the higher class berths in the premier trains are almost equal to the costs of flight tickets for the same distance. With additional benefits like saving time, which air travel offers, many travelers opt for the same. Thus, the summers bring a whole new influx of audiences to the medium. Since airports are air-conditioned, the audiences have a comfortable wait during the dwell time, and are in a better mood to be charmed by the Airport Advertising Displays. Although the Delhi Metro Stations have air-conditioning only at the underground levels, they still offer a much more convenient atmosphere of staying than most other transit stations.

The better infrastructure of the airports in India and the Delhi metro stations, not only provide better traveling experiences, but also create better opportunities for Advertising. The Airport Advertising Agencies in India and the DMRC Advertising Agencies anticipate a rise in the number of brands that will opt for these 2 mediums during the summers.