3 Top Reasons to Associate with a Concessionaire with Exclusive Media Rights

Advertising in India has taken the path of partnerships. In attempts of providing world class Advertising Services, partnerships between 2 or more agencies (one of them often from overseas) have become quite common. Though this seems to be the trend for the agencies with lesser experience in the field, concessionaires with exclusive media rights still exist. Among the many reasons why such an agency should be given preference while spending your Advertising budget, the top 3 have been discussed here.

Faster Implementations: Since there is only one agency in question, implementations are much faster. Any brand would realize the importance of completing a project within or before the set deadline. Delayed implementations are never an issue with agencies that enjoy exclusive rights as they are usually in very good terms with the concerned authorities.

They Are Exclusive Because They Can Be: Ever thought, “Why go into a partnership if you can do it alone?” The Advertising Agencies that go for exclusive rights often do so because they have the necessary experience and manpower in the relevant field. Most of the Media Houses going alone have been in the industry over long periods of time. Another attribute of such agencies is their strong network across the sites.

Easy Negotiations: It goes without saying that when you are dealing with just one agency, negotiations will be easier and faster. The convenience, with which the meetings are set and the deals finalized, is very easily noticeable.

Advertising Agencies with exclusive rights are also better placed to provide a wider range of Advertising Solutions. Especially in the case of the bigger projects and campaigns, they are the best suited to provide optimum benefits to your brand.