Advertising in
India has taken the path of partnerships. In attempts of providing world class Advertising
Services, partnerships between 2 or more agencies (one of them often from
overseas) have become quite common. Though this seems to be the trend for the
agencies with lesser experience in the field, concessionaires with exclusive
media rights still exist. Among the many reasons why such an agency should be
given preference while spending your Advertising budget, the top 3 have been
discussed here.
Faster Implementations: Since there is only one agency in
question, implementations are much faster. Any brand would realize the
importance of completing a project within or before the set deadline. Delayed
implementations are never an issue with agencies that enjoy exclusive rights as
they are usually in very good terms with the concerned authorities.
They Are Exclusive Because They Can Be: Ever thought, “Why go into a partnership
if you can do it alone?” The Advertising
Agencies that go for exclusive rights often do so because they have the
necessary experience and manpower in the relevant field. Most of the Media
Houses going alone have been in the industry over long periods of time. Another
attribute of such agencies is their strong network across the sites.
Easy Negotiations: It goes without saying that when you are
dealing with just one agency, negotiations will be easier and faster. The
convenience, with which the meetings are set and the deals finalized, is very
easily noticeable.
Advertising Agencies with exclusive rights are also better placed
to provide a wider range of Advertising
Solutions. Especially in the case of the bigger projects and campaigns,
they are the best suited to provide optimum benefits to your brand.
