Airport Advertising in India
packs a few extra punches due to a few zones being designated as centralized
areas. For example, the city of Chennai serves as the central location for
entire South India. That means that Chennai is not only the gateway to the
southern parts of India but also contains audiences with all the demographic
attributes of the southern states. Thus, advertising at the Chennai
International Airport is in all regards, advertising before most of south
India.
The centralized cities in India have
traditionally witnessed huge populations of people, from the nearby areas, who
come in search of jobs and opportunities. Thus, an easier way of reaching the
entire population is to target the airports at the central zones. Now, some may
argue that the airports are only for the brands looking for premium audiences. However,
with low cost airlines lowering the range of air fares, the airports have
opened to the upper middle class too. This reflects in the Airport Advertising
Campaigns too as we are witnessing more and more brands with lower income range
target groups taking active part.
Some of the most appropriate
examples of the campaigns mentioned above can be seen when brands from various industries
take part in attracting audiences at the Netaji Subhash Chandra International
Airport in Kolkata. The airport is very popular for offering sites for brands
that are looking for high impact visibility in East India. With AAI (Airport
Authority of India) moving forward with its plan for increasing the capacity
for such airports in India, the importance of advertising at the centralized
zones is sure to increase. Airport Advertising Agencies like TDI International India (P) Limited, holding
exclusive advertising rights on the Chennai and Kolkata airport have often
reported that the airports in the centralized locations have always had extra benefits.
