Airport Advertising – Being the First to Impress the Target Audience is Crucial

Airport Advertising is your ticket to posting a high impact first impression on the audiences. “First impression is last impression”, as they often say, is nowhere truer than modern markets which witness cut-throat competition. Airports are platforms which can be used to connect with audiences, right at the gateway of the place. Placing your brand at the airport sites is placing it at places where it is the first thing which the audiences will see.

When we talk about Airport Advertising displays, we are not just talking of usual displays but larger than life hoardings and wall mounts which present magnified branding options. The airports also automatically filter in the audiences with buying and key decision making power. The airport audience is such that impressing it increases the probability of high returns on investment. Also, the high dwell time provides ample opportunity for the brands to conveniently convey the brand message. The positioning of the sites at the outdoors, security check-ins, waiting areas, baggage claim, etc. also is done in such a way that the displays have a direct line of contact with the audiences.

Investing in Airport Advertising is investing in the first impression of the brand before audiences. Choosing premier and busy airports like Kolkata, Ahmedabad, Chennai, etc., not only provides access to huge air traffic every day, but also puts your brand on the pedestal for targeting audiences of entire regions covered by the airport. This high impact first impression is the reason why the Airport Advertising is the preferred medium of promoting new product launches.     

Airport Advertising in India Builds a Global Brand Image

Airport Advertising in India is being successfully used by the local brands for building Global Brand Images. It contains some of the most popular Display Sites for Advertising before audiences from around the world. The emergence of India as an important hub, for international companies, has fueled a high traffic rate of foreign nationals and the airports are the best strategic locations to impress the foreign audiences.

The local brands in India have used the Airport Medium as a reliable way of Global Branding. The exposure and the opportunities that can be captured by this medium are huge and unfailingly bring rich returns of investment. India is the preferred destination for numerous global companies due to the large number of skilled professionals and English speakers. The presence of the companies from abroad has created a unique landscape in the Indian markets. As the professionals and key decision makers from these companies make their way to India through her airports, local brands position themselves to create brand impressions that the professionals carry back with them.

The image of Airport Advertising, as a premier medium, also helps in creating an impressive impact. The general view is that if a brand earns visibility in an airport, it must be worth its salt. A Global Brand Image, earned through the medium of Airport Advertising in India, works as a convenient bridge to expand the brand’s operations to overseas.  

Brands Beat the Heat with Airport & DMRC Advertising in India

Airport Advertising and DMRC Advertising offer the ideal sites to Advertise when the summers hit India. Most regular travelers in India shift to air travel during the summer seasons. For those that need to travel in Delhi on a daily basis, the DMRC has come as a happy respite. With the audience shifting to the airport and metro stations, the brands also shift their Advertising Displays.

Summers in India can be a difficult time to travel. The preference of airways, as a means of travelling, during the summers has increased due to the successful implementation of low cost airlines in India. A calculation of fairs reveal that the costs of the higher class berths in the premier trains are almost equal to the costs of flight tickets for the same distance. With additional benefits like saving time, which air travel offers, many travelers opt for the same. Thus, the summers bring a whole new influx of audiences to the medium. Since airports are air-conditioned, the audiences have a comfortable wait during the dwell time, and are in a better mood to be charmed by the Airport Advertising Displays. Although the Delhi Metro Stations have air-conditioning only at the underground levels, they still offer a much more convenient atmosphere of staying than most other transit stations.

The better infrastructure of the airports in India and the Delhi metro stations, not only provide better traveling experiences, but also create better opportunities for Advertising. The Airport Advertising Agencies in India and the DMRC Advertising Agencies anticipate a rise in the number of brands that will opt for these 2 mediums during the summers.

Why is it Important to Invest in More Than 1 Advertising Medium in India?

Advertising in India translates as attempts to impress audiences that are hugely diverse in their demographic attributes. The diversity of the largest democracy in the world is something which has baffled the rest of the world since ages. Though it does offer a wide range of target groups to choose from, Advertising in the correct medium in India is a tricky affair. There is no single medium that can completely cover all the target groups that are available.

It is a well-established fact that India is a land full of potential. For every region which may be nearing saturation point, there are hundreds of other areas, some of which are even yet to be explored. However, these areas are being covered under the radar of the brands that are looking for expansions to their territory, in a very fast pace. For the fastest results, it is important to invest in more than just one medium. The medium which is most appropriate will depend on the nature of the brand and the target audience. Some of the Advertising Mediums from which you can take a pick include Airport Advertising, Metro Advertising, Mall Activations and Mobile and Internet Advertising.

Managing the different platforms may be a worrisome task. Thus, a better alternative is to approach an Advertising Agency that is capable of providing more than just one medium in India. Your brand can then ride on the strong networks and expertise of the agency to capture the attention of the various target groups in India.        

Why are Airports the Most Effective Places for Car Launches in India?

It was a trend started by Airport Advertising giants TDI International India P Limited. Even as viewers were left awestruck at the country’s first Live Car Display in 2005, the trend caught on in the Indian Advertising space. Launching Cars at Airports became the most effective way of introducing a new model into the market. Let us have a look at reason why top automotive brands like Audi, Nissan, Ford, Honda, Hyundai, Maruti Suzuki, Bajaj, and Ashok Leyland prefer to launch their new models of cars at the TDI Airports of Chennai, Kolkata, Ahmedabad, Cochin, Goa, Pune, Trivandrum, Calicut, and Tirupati.

Affluent Audience

Though owning a car is an essential part of everybody’s big dream, not all have the requisite buying power. The airports are the most concentrated gathering places for audiences which have the necessary power to buy. This has stayed true even after there was massive lowering of fares by the airlines. The low fares have simply added the upper middle class to the category of regular air travelers. They and the high income group represent a target group highly valued by the Car Manufacturers and Sellers.

International Audience

Airports, being the entry points of a country, are always a hub for foreign nationals. They provide an opportunity of high impact international exposure and an opportunity for the brand to put their cars on the roads of foreign countries. TDI Airport Advertising puts the brand on the international pedestal and serves as a gateway to international market penetration. TDI Airport Car Launches are thus International Product Launches.

Airport Advertising, TDI International India P Limited

Awe-inspiring

We have already talked about audiences being awestruck when TDI had implemented the first Car Launch. That reaction stays unchanged even after the many successful Car Launches by TDI. Audiences still break into wide smiles and deep breaths when they see the latest car model right in front of them at the airports.

TDI started a highly successful trend with India’s first Car Launch at the Airports. In a display of Innovative Airport Advertising India, it made possible what never even occurred to its competitors - put an actual car inside the airport!