Why Are Specialist OOH Agencies Important?

The vast industry, of OOH or Outdoor Advertising, has many players trying to get the attention of the brands. Along with the presence of specialist OOH Agencies, unorganized networks of vendors and printers are also available who often provide OOH Advertising services at lower costs than the organized Outdoor Advertising Agencies. However, falling for the bait of lower prices has often the resulted in campaigns ending in disasters. Here, we discuss some of most important reasons for using specialist Outdoor Advertising Agencies for branding campaigns.

Outdoor Advertising

Experience & Reputation Matters

A specialist Outdoor Advertising Agency will have ample experience in the field and thus will know of the most practical solutions to the obstacles which may arise at any phase of the campaign. It will have a reputation attached with its name, which can be used to determine the most appropriate agency suited for the purpose.

Strong Network

Specialist Outdoor Advertising Agencies work with an aim of sustenance. Thus, they pay ample attention to building proper and strong network of associates at all the places where they offer OOH Advertising services. The strength of the network plays a key role in determining the smoothness and efficiency with which the campaign is executed.

Legal Sites

A major issue, with associating with random vendors, printers, etc., is that they often sell and utilize illegal sites, in order to maximize profit. These may then be taken down without any notice by the relevant authorities. Even if they do escape the inspections of the authorities, it is very unlikely that such entities will be able to provide proper maintenance. Specialist OOH Agencies ensure that the sites offered to your brand are 100% legal. The other procedures, which involve paperwork, are also completed in an appropriate manner.

The above are some of the reasons why it is important to ensure that your brand promotions are executed by specialized Outdoor Advertising Agencies only.     

Airport Advertising – Being the First to Impress the Target Audience is Crucial

Airport Advertising is your ticket to posting a high impact first impression on the audiences. “First impression is last impression”, as they often say, is nowhere truer than modern markets which witness cut-throat competition. Airports are platforms which can be used to connect with audiences, right at the gateway of the place. Placing your brand at the airport sites is placing it at places where it is the first thing which the audiences will see.

When we talk about Airport Advertising displays, we are not just talking of usual displays but larger than life hoardings and wall mounts which present magnified branding options. The airports also automatically filter in the audiences with buying and key decision making power. The airport audience is such that impressing it increases the probability of high returns on investment. Also, the high dwell time provides ample opportunity for the brands to conveniently convey the brand message. The positioning of the sites at the outdoors, security check-ins, waiting areas, baggage claim, etc. also is done in such a way that the displays have a direct line of contact with the audiences.

Investing in Airport Advertising is investing in the first impression of the brand before audiences. Choosing premier and busy airports like Kolkata, Ahmedabad, Chennai, etc., not only provides access to huge air traffic every day, but also puts your brand on the pedestal for targeting audiences of entire regions covered by the airport. This high impact first impression is the reason why the Airport Advertising is the preferred medium of promoting new product launches.     

Benefits of Outdoor Media Services in pan India Brand Building

Outdoor Media Services in India have always been an effective way of attracting target audiences. Due to the vastness and diversity of the medium, brands can explore various forms of innovations while flaunting their USPs. Among the various benefits of advertising using Outdoor Media Services in India, some of the topmost have been discussed below.

Larger than Life

The larger than life landscape of the Outdoor Media Services provides an ideal platform for filling the audiences with awe. The message that is delivered through the medium is often delivered loud and clear. This works wonders in increasing the Brand Recall Rate. Many top brands have added elements of surprise to increase the effects of the medium.

Freedom of Innovation

Larger spaces directly translate into greater freedom in implementing innovative campaigns. Lack of space in a medium has often been the rue of many a graphic designer and copywriter. The enormous amounts of spaces, which are offered by Outdoor Media Services, can be effectively used to conceptualize Innovative Campaigns for brands.

Coverage Over Large Areas

Though, due to its size, the Outdoor Platform seems to be restrictive in implementations across larger areas, experienced Outdoor Media Service Providers are well-adept in providing such facilities. In India, especially, an Advertising Agency would require tremendous networking skills among its various branches and associates to map the diverse landscapes within the assigned deadlines. Though such agencies are lesser in number, they have been doing a tremendous job in successfully navigating the diverse terrains in India. Such an exposure throughout the various parts in the country can do wonders in building a pan India Brand Image.

A capable Outdoor Media Service Provider in India can provide your brand with a coverage which is unmatchable in any other media format.