Centralized Zones Increase the Effects of Airport Advertising in India

Airport Advertising in India packs a few extra punches due to a few zones being designated as centralized areas. For example, the city of Chennai serves as the central location for entire South India. That means that Chennai is not only the gateway to the southern parts of India but also contains audiences with all the demographic attributes of the southern states. Thus, advertising at the Chennai International Airport is in all regards, advertising before most of south India.

The centralized cities in India have traditionally witnessed huge populations of people, from the nearby areas, who come in search of jobs and opportunities. Thus, an easier way of reaching the entire population is to target the airports at the central zones. Now, some may argue that the airports are only for the brands looking for premium audiences. However, with low cost airlines lowering the range of air fares, the airports have opened to the upper middle class too. This reflects in the Airport Advertising Campaigns too as we are witnessing more and more brands with lower income range target groups taking active part.

Some of the most appropriate examples of the campaigns mentioned above can be seen when brands from various industries take part in attracting audiences at the Netaji Subhash Chandra International Airport in Kolkata. The airport is very popular for offering sites for brands that are looking for high impact visibility in East India. With AAI (Airport Authority of India) moving forward with its plan for increasing the capacity for such airports in India, the importance of advertising at the centralized zones is sure to increase. Airport Advertising Agencies like TDI International India (P) Limited, holding exclusive advertising rights on the Chennai and Kolkata airport have often reported that the airports in the centralized locations have always had extra benefits.

Brands Beginning to Patronize the Uniqueness of the DMRC Audience

DMRC Advertising has finally attained enough popularity to be able to attract patronization. This means a significant increase in the number of brands that keep coming back for Advertising Campaigns at the Delhi Metro Stations. Though the patronization has not occurred with equal enthusiasm for all the stations, the ones along the red line (Dilshad Garden – Rithala) and a few in the yellow line, like Jahangirpuri, Adarsh Nagar, etc., have seen noteworthy brands opting for repeated campaigns.

Delhi Metro Advertising had seen days when the connoisseurs were struggling to get brands willing to go for campaigns at a medium that was completely new and unexplored at that time. Many could not cope up with the huge losses that were incurred during that phase when the prospects of the medium were shrouded with doubt. The latest scenario has changed the ways in which the brands look at the medium. It has taken dedicated efforts on the part of the DMRC Advertising Agencies to convince the brands to try out the medium. Now that the brands see the good returns of advertising at the metro stations and are coming back for more, it is a much deserved reward for the agencies that did not forfeit the medium. The beginning of the year 2014 has seen some hectic activity at the advertising sites of the Delhi Metro Stations and has finally streamlined the process.

The unique quotients offered by the medium are no longer seen by the brands with suspicion. They, that have delved in the medium, know of the rich benefits that arise out of displaying their strengths before an audiences as diverse as the ones offered by Delhi Metro Advertising. It is time for the DMRC Advertising Agencies to raise a toast and lay out red carpets for the brands that have drunk from the refreshingly new pools of the metro medium.