Why Are Specialist OOH Agencies Important?

The vast industry, of OOH or Outdoor Advertising, has many players trying to get the attention of the brands. Along with the presence of specialist OOH Agencies, unorganized networks of vendors and printers are also available who often provide OOH Advertising services at lower costs than the organized Outdoor Advertising Agencies. However, falling for the bait of lower prices has often the resulted in campaigns ending in disasters. Here, we discuss some of most important reasons for using specialist Outdoor Advertising Agencies for branding campaigns.

Outdoor Advertising

Experience & Reputation Matters

A specialist Outdoor Advertising Agency will have ample experience in the field and thus will know of the most practical solutions to the obstacles which may arise at any phase of the campaign. It will have a reputation attached with its name, which can be used to determine the most appropriate agency suited for the purpose.

Strong Network

Specialist Outdoor Advertising Agencies work with an aim of sustenance. Thus, they pay ample attention to building proper and strong network of associates at all the places where they offer OOH Advertising services. The strength of the network plays a key role in determining the smoothness and efficiency with which the campaign is executed.

Legal Sites

A major issue, with associating with random vendors, printers, etc., is that they often sell and utilize illegal sites, in order to maximize profit. These may then be taken down without any notice by the relevant authorities. Even if they do escape the inspections of the authorities, it is very unlikely that such entities will be able to provide proper maintenance. Specialist OOH Agencies ensure that the sites offered to your brand are 100% legal. The other procedures, which involve paperwork, are also completed in an appropriate manner.

The above are some of the reasons why it is important to ensure that your brand promotions are executed by specialized Outdoor Advertising Agencies only.     

Airport Advertising – Being the First to Impress the Target Audience is Crucial

Airport Advertising is your ticket to posting a high impact first impression on the audiences. “First impression is last impression”, as they often say, is nowhere truer than modern markets which witness cut-throat competition. Airports are platforms which can be used to connect with audiences, right at the gateway of the place. Placing your brand at the airport sites is placing it at places where it is the first thing which the audiences will see.

When we talk about Airport Advertising displays, we are not just talking of usual displays but larger than life hoardings and wall mounts which present magnified branding options. The airports also automatically filter in the audiences with buying and key decision making power. The airport audience is such that impressing it increases the probability of high returns on investment. Also, the high dwell time provides ample opportunity for the brands to conveniently convey the brand message. The positioning of the sites at the outdoors, security check-ins, waiting areas, baggage claim, etc. also is done in such a way that the displays have a direct line of contact with the audiences.

Investing in Airport Advertising is investing in the first impression of the brand before audiences. Choosing premier and busy airports like Kolkata, Ahmedabad, Chennai, etc., not only provides access to huge air traffic every day, but also puts your brand on the pedestal for targeting audiences of entire regions covered by the airport. This high impact first impression is the reason why the Airport Advertising is the preferred medium of promoting new product launches.