Exploring advertising opportunities through OOH domain- A look!

Outdoor Advertising is one of the oldest modes of promotion. The evolution of OOH advertising practices is traced back decades ago. Ever since, the impact of this advertising channel keeps increasing.  An OOH Advertising practice encompasses a number of marketing approaches. The approaches are even meant to vary a great deal.  Brand owners can adopt various approaches or methods as per their promotional requirements.  There are various types of outdoor advertising.  Advertisers choose and launch their promotion campaigns through different channels of OOH advertising as per their marketing strategies. Airport Ads and Mall Ads are two in-demand avenues of outdoor advertising widely opted by brand owners.

Airport Advertising

Any promotion campaign of a brand launched in and around an airport area comes under airport advertising. Airport ads are usually considered posh and interactive. Targeting rich customers, airport ads communicate through rich media. Over the years, the popularity of airport ads has tremendously increased. Thanks to the launch of new age media, that has made it possible for airport advertiser to launch elite promotion campaigns for their brands through innovative and interactive media. With the mushrooming growth in aviation sector, airport advertising is going to boom further in the near future.
For more information visit: http://www.tdiindia.com/services.htm

Give your brand some sunshine!

If you personify your brand as a living object, would you confine your brand only within the four walls of a room? Not really right? Well, the allegory may sound a little bizarre but if considered from a brighter side, a brand can be personified as an object, for which you want only the best of it. By personifying your brand you can probably devise a better and effective advertising campaign for the same right?

Coming to the point, let us consider what all requirements your brand needs to gain popularity in the market place. First of all, it has to be exceptionally unique in terms of its logo and slogan. Secondly it must offer something different from what its competitors offer. Thirdly, it has to select the right tool of communication through which it can mingle up with the customers. If you have already tried all the home based advertising tools for your brand, its time you finally step ahead to give your brand some sunshine through an outdoor advertising campaign. Let your brand step out of the four walled room and breathe in some sunshine. Who knows an outdoor ad campaign can bring a big soar in your business? Outdoor ads are hardly reported to render negative impact or effect for brands. Outdoor ads though an old technique of brand promotion provide satisfactory results whilst creating a boost in the sale of products or brands.

An outdoor advertising campaign has the capability to bring remarkable results for your brand in the market place. Vast array of outdoor advertising options are available for your brand. You can try out any selected tool of outdoor advertising and deploy an out of home ad campaign for your brand. By and by, outdoor advertising embedded with home based advertising can provide a hefty boost for your brand in the market.

Trying out ample tools of brand promotion can prove to be a smart strategy. However, there should not be any disdain while giving your brand some sunshine via an outdoor ad campaign.

Happy Outdoor Advertising!

A glance upon the emerging trends of Airport Advertising in India!

During its initial stage, airport advertising practices were observed as’ just another medium for out of home brand promotion’. However, over the years, the importance of airport advertising in India keeps growing day by day. Advertisers at present pay ardent attention to airport ads as one of the effective means to promote their brands. The growing demand for more and more airport ads substantially gives rise to the emergence of more airport outdoor advertisers. It is unbeatably true that Airport Ads have created their own distinctive place as one of the avenues of outdoor brand promotion amongst high flyers.

How airport advertising has gained immediate popularization?

It is worth discussing how airport advertising has gained immediate popularization in the market. Is it related to the economical growth of the nation? The answer is partially yes.  The growing Indian economy is one of the factors which lead to high-end renovation of existing airports. Airport ads are considered an important part of the renovation activities which are continuously going on at the airports. For the capital city, it is again a different cup of tea to renovate as well as launch new airport(s). The upcoming commonwealth game in the capital city is one of the reasons for airport authorities to indulge in renovation programs. As mentioned above, the renovation programs at airport areas include induction of more airport ad spaces as well.
Another reason which has made airport ads quite popular in India is the ad infinitum growth of the brand market all over the world. Local, national and international brands all indulge in advertising activities through one means or another or through embedded mediums of brand promotion. Global brand awareness also provides advertisers one more reason to indulge in different mediums of brand marketing amongst which airport advertising is one.
Popularly considered as the ‘most premium boulevard’ for brand promotion, the number of airport advertising and their advertisers will keep increasing day by day. It will be sheer fun to wait and watch!
For more details visit: www.tdiindia.com/airports.htm