Friday 21 December 2012

Airport Advertising in Delhi- A growing OOH Avenue!



During its inception period, no one ever imagined that airport advertising would grow at such a fast pace. Today most of the top-notch brand owners prefer to launch an airport advertising campaign for their brands. An Airport Advertising Agency therefore plays a major role while providing branding solutions through the various mediums of airport advertising. Delhi is one of the hubs of airport advertising in India. Delhi Airport Advertising agencies provide exclusive promotion solutions for various brands and businesses at the airport sites. With the renovations of Domestic as well as International airports in the city, Delhi Airport Advertising agencies have been occupied in various promotion campaigns. 

Airport Advertising in Delhi is carried in the form of billboard ad displays, translite ads, kiosk ads, pillar wraps, product displays etc. Innovation is one key ingredient for an airport advertising agency in Delhi while launching any promotion campaign of a brand. Delhi Airport Advertising Agencies come up with innovative creatives for brands that are displayed at the airport sites. An airport advertising display provides uncluttered brand message which is one of the assets for an advertiser to successfully position the product among target groups. Another major advantage of an airport advertising display is its glitzy features that hit maximum eyeballs of customers. 

The induction of digital technology has enabled brand advertisers to launch airport advertising campaigns through rich media. As compared to other outdoor advertising avenues, airport ads indeed provide a richer look about the brands. Perhaps it is for this reason that maximum numbers of brand owners these days are populating the various airport sites with their brand messages. Airport Advertising in India is further poised to grow further in the very near future especially considering the rising number of brands and the never ending renovation works at the various Indian airports. The number of flyers has also dramatically increased over the last few years which also insinuate how airport advertising will grow further. 

For more information visit: http://www.tdiindia.com/airports.htm

Saturday 15 December 2012

Airport Advertising in Bangalore, Hyderabad & Amritsar- A look!



Airport Advertising has become a common practice of promotion in various Indian cities. Airport advertising campaigns are one of the effective means of reaching out to a larger section of the target group. Also with its posh look, an airport ad display provides rich impression about the brand on customers’ mind. Bangalore Airport Advertising, Delhi Airport Advertising, Amritsar Airport Advertising, Mumbai Airport Advertising, Hyderabad Airport Advertising or Ahmedabad Airport Advertising campaigns are these days are becoming popular avenues of promotion for various National and International brand and business owners. 

What is common among Bangalore Airport Advertising, Amritsar Airport Advertising, Delhi Airport Advertising, Mumbai Airport Advertising, Hyderabad Airport Advertising or Ahmedabad Airport Advertising is the implementation of new age mediums of promotion. A Bangalore Advertising agency or a Delhi based ad agency implements the best tools of promotion that are technologically advanced.  The style or norm of promotion may vary from a Bangalore Advertising agency to a Delhi advertising agency but the tools are mostly the same.  

Over the last few years, Airport Advertising practices have become one of the dominating OOH avenues in the country. Local, National or International brands are promoted at the various airports in each and every Indian city. All thanks to the launch of various aircraft services that have encouraged more flyers to travel via air. Today maximum numbers of customers prefer to take a flight rather than boarding a train. Low cost airfares have further encouraged flyers to choose air travel. Targeting the attention of each and every customer who spends at least a few minutes in the airport, advertising at Indian airports is the most happening avenue of outdoor advertising as of now. If you are a brand owner who hasn’t yet opted for airport advertising, you are really missing out something in your marketing strategy. Make the move now, go for airport advertising. 

For more information visit: http://www.tdiindia.com/airports.htm

Wednesday 12 December 2012

Advancement of Mall Advertising Practices in India



During the recent years, an upsurge has been observed in the entire OOH domain. More brand owners are launching their promotion campaigns through mall media. The practice of mall advertising in India as one of the outdoor avenues is expected to grow further. In today’s blog, let us take a look at some reasons why there is an upsurge of advertising in Malls in most of the Indian states.
Growing market

The brand market keeps growing. More brands have been launched and more are yet to be launched in the market. The fantastic growth in the brand market has provided outdoor advertisers richer opportunities to advertise their brands through multiple avenues of Outdoor Advertising amongst which mall media is one. A shopping mall is the place where customers often visit to shop, dine, watch movies or simply to hang out with friends or families. If an outdoor advertising agency runs a promotion campaign of its client’s product in the shopping mall, it becomes easier to grasp the passing attention of those potential customers who visit the mall for the above mentioned purposes.
Affluent customers

Those who visit a shopping mall are people who can easily spend for any brand. Targeting the attention of these affluent customers, a mall ad display provides a striking impression about the brand most often encouraging them to buy or adopt that product. It is obvious that if the brand message sounds quite alluring, customers do not bother how much they should spend for the brand. This readiness to spend is perhaps one of the main reasons that encourage outdoor advertisers to launch more campaigns at the shopping malls.
Mall Advertising in India as a fast growing avenue of outdoor mode of brand promotion is going to become more popular amongst the brand owners as one of the in-demand means of brand promotion. If you are a brand owner who hasn’t yet launched a promotion campaign through mall media, you can consult one such advertising agency that has in-depth expertise and experience in mall advertising.
For more information visit: http://www.tdiindia.com/retail.htm

Friday 7 December 2012

TDI International India P Limited


Mr. Hiyav Bajaj, Director

Masters in Accounting, Finance and Management from Bradford University, Mr. Hiyav is a leader with a positive attitude and a "justice for all" approach, he knows how to get the best out of the human resources at his disposal and his never-ending thirst for knowledge and a focused quest for learning & Implementing the latest management techniques, makes him unique among the members of the corporate family.
Mr. Hiyav Bajaj, Director - TDI International India P Limited
Mr. Hiyav is an entrepreneur with a 10+ year track record of providing leadership and advise on various aspects of Strategic Leadership, Business Development & Sales Leadership, Financial Leadership, Leadership on Management process improvement, New business Start-up, Branding and Image building.

Monday 3 December 2012

A few reasons why you should go for airport advertising!



Airport Advertising is one of the most adopted avenues of advertising through OOH media. Most of the brand owners these days prefer to launch their promotion campaigns through airport media. There has been a dramatic growth in Airport Advertising in India. From local brands to international brands, advertisers are opting for airport advertising campaigns. In the following paragraphs, take a look at a few reasons why you (as a brand owner) should prefer airport advertising for your brand. 

Targets rich customers or prospective buyers

An Airport Advertising display is advantageous over other outdoor displays. Airport is one such place where affluent people with easy spending capacity gather. By placing an airport advertising display, any brand owner has high chances of easily attracting the passing attention of rich customers. If the brand message is interesting or sounds beneficial, customers would be encouraged to buy it. 

Occupies customers’ attention 

What else can be a better option than an airport advertising display to occupy customers’ attention? At the airport, customers mostly wait to board a flight during which they need something to occupy their mind. This is the right time for advertisers to present their brand message among customers. The brand message stays on their minds even when they board the flight. 

Clutter-free medium of communication

An airport advertising display is also considered a cluttered free means of brand communication. Any brand message conveyed to customers through airport media is easily understood by audiences. Also couple with its attractive look, an airport advertising display ensures high brand recall on customers’ mind even after they leave the airport venue. 

Use of state-of-art technology 

Airport Advertising campaigns are launched through technologically enhanced state-of-art tools. It is for this reason why airport ads provide a glitzy and posh look about any brand. Any latest innovation in advertising industry is implemented through an airport advertising display in order to provide a rich impression about the brand on audiences’ minds. 

For more information visit: http://www.tdiindia.com