Benefits of Outdoor Media Services in pan India Brand Building

Outdoor Media Services in India have always been an effective way of attracting target audiences. Due to the vastness and diversity of the medium, brands can explore various forms of innovations while flaunting their USPs. Among the various benefits of advertising using Outdoor Media Services in India, some of the topmost have been discussed below.

Larger than Life

The larger than life landscape of the Outdoor Media Services provides an ideal platform for filling the audiences with awe. The message that is delivered through the medium is often delivered loud and clear. This works wonders in increasing the Brand Recall Rate. Many top brands have added elements of surprise to increase the effects of the medium.

Freedom of Innovation

Larger spaces directly translate into greater freedom in implementing innovative campaigns. Lack of space in a medium has often been the rue of many a graphic designer and copywriter. The enormous amounts of spaces, which are offered by Outdoor Media Services, can be effectively used to conceptualize Innovative Campaigns for brands.

Coverage Over Large Areas

Though, due to its size, the Outdoor Platform seems to be restrictive in implementations across larger areas, experienced Outdoor Media Service Providers are well-adept in providing such facilities. In India, especially, an Advertising Agency would require tremendous networking skills among its various branches and associates to map the diverse landscapes within the assigned deadlines. Though such agencies are lesser in number, they have been doing a tremendous job in successfully navigating the diverse terrains in India. Such an exposure throughout the various parts in the country can do wonders in building a pan India Brand Image.

A capable Outdoor Media Service Provider in India can provide your brand with a coverage which is unmatchable in any other media format.

Airport Advertising in India Builds a Global Brand Image

Airport Advertising in India is being successfully used by the local brands for building Global Brand Images. It contains some of the most popular Display Sites for Advertising before audiences from around the world. The emergence of India as an important hub, for international companies, has fueled a high traffic rate of foreign nationals and the airports are the best strategic locations to impress the foreign audiences.

The local brands in India have used the Airport Medium as a reliable way of Global Branding. The exposure and the opportunities that can be captured by this medium are huge and unfailingly bring rich returns of investment. India is the preferred destination for numerous global companies due to the large number of skilled professionals and English speakers. The presence of the companies from abroad has created a unique landscape in the Indian markets. As the professionals and key decision makers from these companies make their way to India through her airports, local brands position themselves to create brand impressions that the professionals carry back with them.

The image of Airport Advertising, as a premier medium, also helps in creating an impressive impact. The general view is that if a brand earns visibility in an airport, it must be worth its salt. A Global Brand Image, earned through the medium of Airport Advertising in India, works as a convenient bridge to expand the brand’s operations to overseas.  

Brands Beat the Heat with Airport & DMRC Advertising in India

Airport Advertising and DMRC Advertising offer the ideal sites to Advertise when the summers hit India. Most regular travelers in India shift to air travel during the summer seasons. For those that need to travel in Delhi on a daily basis, the DMRC has come as a happy respite. With the audience shifting to the airport and metro stations, the brands also shift their Advertising Displays.

Summers in India can be a difficult time to travel. The preference of airways, as a means of travelling, during the summers has increased due to the successful implementation of low cost airlines in India. A calculation of fairs reveal that the costs of the higher class berths in the premier trains are almost equal to the costs of flight tickets for the same distance. With additional benefits like saving time, which air travel offers, many travelers opt for the same. Thus, the summers bring a whole new influx of audiences to the medium. Since airports are air-conditioned, the audiences have a comfortable wait during the dwell time, and are in a better mood to be charmed by the Airport Advertising Displays. Although the Delhi Metro Stations have air-conditioning only at the underground levels, they still offer a much more convenient atmosphere of staying than most other transit stations.

The better infrastructure of the airports in India and the Delhi metro stations, not only provide better traveling experiences, but also create better opportunities for Advertising. The Airport Advertising Agencies in India and the DMRC Advertising Agencies anticipate a rise in the number of brands that will opt for these 2 mediums during the summers.

Why is it Important to Invest in More Than 1 Advertising Medium in India?

Advertising in India translates as attempts to impress audiences that are hugely diverse in their demographic attributes. The diversity of the largest democracy in the world is something which has baffled the rest of the world since ages. Though it does offer a wide range of target groups to choose from, Advertising in the correct medium in India is a tricky affair. There is no single medium that can completely cover all the target groups that are available.

It is a well-established fact that India is a land full of potential. For every region which may be nearing saturation point, there are hundreds of other areas, some of which are even yet to be explored. However, these areas are being covered under the radar of the brands that are looking for expansions to their territory, in a very fast pace. For the fastest results, it is important to invest in more than just one medium. The medium which is most appropriate will depend on the nature of the brand and the target audience. Some of the Advertising Mediums from which you can take a pick include Airport Advertising, Metro Advertising, Mall Activations and Mobile and Internet Advertising.

Managing the different platforms may be a worrisome task. Thus, a better alternative is to approach an Advertising Agency that is capable of providing more than just one medium in India. Your brand can then ride on the strong networks and expertise of the agency to capture the attention of the various target groups in India.        

Tips for Creating Engaging Advertising Campaigns

The competition among brands of various sectors has spilled down to the competition in the Advertising sector. It is not uncommon to see brands and Advertising Agencies going for all sorts of tactics to grab that extra space and time in the spotlight. However, a dedicated approach to a few of the factors, that play heavy roles, will go a long way in ensuring that the primary task of any display is completed; that primary task being captivating the audience.

The first of the factors that need top attention is the location. In a broader marketing sense, the choice of location comprises of selecting an area where the target group can be easily found. When narrowed down to Advertising, the location will include the site where the Ad Display is to be put up. A strategically placed Ad can make the difference between an Ad that is comfortably read and an Ad that is overlooked. Next in order are the design and the copy. The nature of the ad should be in line with the nature of the audience. For example, an Airport Advertising Ad can take the liberty of extensive graphics and words while a roadside display cannot. Repetitions often have a good effect on increasing the brand recall rate as a higher number of displays will ensure that the brand is etched in the memory of the audience.

Thus, as we can see above, the primary questions, that need to be tackled well in an Advertising Campaign, include “Where to put up the brand?”, “How to put up the brand?”, and “How to ensure that the impact stays till the time of purchase?” Most successful Ads in the modern times have extended their traditional role of being announcements, to being agents that oversee actual conversions. Getting the above right will help ensure that your ad can do justice to its modern role.