Why is it Important to Invest in More Than 1 Advertising Medium in India?

Advertising in India translates as attempts to impress audiences that are hugely diverse in their demographic attributes. The diversity of the largest democracy in the world is something which has baffled the rest of the world since ages. Though it does offer a wide range of target groups to choose from, Advertising in the correct medium in India is a tricky affair. There is no single medium that can completely cover all the target groups that are available.

It is a well-established fact that India is a land full of potential. For every region which may be nearing saturation point, there are hundreds of other areas, some of which are even yet to be explored. However, these areas are being covered under the radar of the brands that are looking for expansions to their territory, in a very fast pace. For the fastest results, it is important to invest in more than just one medium. The medium which is most appropriate will depend on the nature of the brand and the target audience. Some of the Advertising Mediums from which you can take a pick include Airport Advertising, Metro Advertising, Mall Activations and Mobile and Internet Advertising.

Managing the different platforms may be a worrisome task. Thus, a better alternative is to approach an Advertising Agency that is capable of providing more than just one medium in India. Your brand can then ride on the strong networks and expertise of the agency to capture the attention of the various target groups in India.        

Tips for Creating Engaging Advertising Campaigns

The competition among brands of various sectors has spilled down to the competition in the Advertising sector. It is not uncommon to see brands and Advertising Agencies going for all sorts of tactics to grab that extra space and time in the spotlight. However, a dedicated approach to a few of the factors, that play heavy roles, will go a long way in ensuring that the primary task of any display is completed; that primary task being captivating the audience.

The first of the factors that need top attention is the location. In a broader marketing sense, the choice of location comprises of selecting an area where the target group can be easily found. When narrowed down to Advertising, the location will include the site where the Ad Display is to be put up. A strategically placed Ad can make the difference between an Ad that is comfortably read and an Ad that is overlooked. Next in order are the design and the copy. The nature of the ad should be in line with the nature of the audience. For example, an Airport Advertising Ad can take the liberty of extensive graphics and words while a roadside display cannot. Repetitions often have a good effect on increasing the brand recall rate as a higher number of displays will ensure that the brand is etched in the memory of the audience.

Thus, as we can see above, the primary questions, that need to be tackled well in an Advertising Campaign, include “Where to put up the brand?”, “How to put up the brand?”, and “How to ensure that the impact stays till the time of purchase?” Most successful Ads in the modern times have extended their traditional role of being announcements, to being agents that oversee actual conversions. Getting the above right will help ensure that your ad can do justice to its modern role.     

3 Top Reasons to Associate with a Concessionaire with Exclusive Media Rights

Advertising in India has taken the path of partnerships. In attempts of providing world class Advertising Services, partnerships between 2 or more agencies (one of them often from overseas) have become quite common. Though this seems to be the trend for the agencies with lesser experience in the field, concessionaires with exclusive media rights still exist. Among the many reasons why such an agency should be given preference while spending your Advertising budget, the top 3 have been discussed here.

Faster Implementations: Since there is only one agency in question, implementations are much faster. Any brand would realize the importance of completing a project within or before the set deadline. Delayed implementations are never an issue with agencies that enjoy exclusive rights as they are usually in very good terms with the concerned authorities.

They Are Exclusive Because They Can Be: Ever thought, “Why go into a partnership if you can do it alone?” The Advertising Agencies that go for exclusive rights often do so because they have the necessary experience and manpower in the relevant field. Most of the Media Houses going alone have been in the industry over long periods of time. Another attribute of such agencies is their strong network across the sites.

Easy Negotiations: It goes without saying that when you are dealing with just one agency, negotiations will be easier and faster. The convenience, with which the meetings are set and the deals finalized, is very easily noticeable.

Advertising Agencies with exclusive rights are also better placed to provide a wider range of Advertising Solutions. Especially in the case of the bigger projects and campaigns, they are the best suited to provide optimum benefits to your brand.