Airport Advertising in India has so far become one
of the growing avenues of outdoor mode of brand promotion in India. The launch
of various airports in Indian cities, the increase spending capacity of modern
customers, the never ending technological induction of digitalized tools all
these favour the interest of those brand advertisers who launch promotion
through outdoor media. In the following paragraphs, let us take a brief look at
how airport advertising
practices have become a raging trend amongst modern outdoor advertisers in
India.
Rising
number of airports in Indian cities and towns
The never-ending growth in the number of airports in
Indian cities and towns is perhaps one of the reasons that have encouraged
airport advertisers to launch various promotion campaigns through airport
media. The rising numbers of airports also call for the attention of various
brand owners to create their presence at the various sites in and around the
airports.
Increase
buying capacity of modern customers
Modern customers are pretty rich and are ready to
spend lavishly for any brand that they like.
Targeting them for any promotion campaign through airport media is sure
to provide a rich impact. While traveling from one place to another, these
customers spend a quality dwelling time at the airports which are the right
time for advertisers to convey their brand messages. If the brand message
sounds appealing, it stays back on customers’ mind and later provides good
recall about the brand.
Most
uncluttered way of conveying a brand message
Airport
Advertising media is considered the most uncluttered mode of conveying any
kind of brand message. The implementation of rich media is yet another asset
for airport advertisers to convey the brand message in a more interactive and
engaging manner. Airport
advertising practices are expected to increase in the following years. So,
brand owners can highly benefit from airport advertising practices.
For more information about Airport advertising visit:
http://www.tdiindia.com/airports.htm
