Why Airport Advertising is popular?

Airport Advertising generally provides an engaging experience to the target group because of its attention grabbing, glamorous and larger than life impact. Few means of Airport Advertising include kiosks, jukeboxes, screens, billboards, product display, projected images, plasma displays, LCD, LED etc.
Few reasons why Airport Advertising is becoming popular:

1. Great impact: Airport advertising provides focussed and compelling viewership and there is no escape route. And because of this reason, airport ads render great impact to the target audience than any other means of outdoor advertising.

2. Clutter free and eye-catching: Airport ads are mostly clutter free and eye-catching. The messages in such type of ads are conveyed in big and bold words which are user friendly to go through.

3. Flexibility: Airport ads enjoy vast spaces, high ceilings, modern and discerningly decorated indoors etc. Such ads not only provide a pleasing ambience for the target audience but are also compliant with flexibility.

4. Unique ambience: Airports provide a unique ambience which can be utilised as a venue to display and strengthen a particular brand message. And that is how airport ads provide effective and desired results. Also, the huge open spaces in the airports contribute to the over-all effect.

5. Fresh and interactive: Airport advertising is loaded with fresh and interactive designs and communications. Besides, people generally love going through those glamorous and hi-tech ad displays in the airport.

6. Premium and bespoken: Airport advertising is a premium and bespoken mode of promotion as compared to other modes of advertising.

7.  Availability: One striking advantage of airport advertising is its availability round the year. Airport ads are generally present round the year and that is how they provide greater impact to the target audience.

8. Good convergence of target audience or corporate leaders: Airports are generally good meeting place for target groups, decision makers or corporate leaders. Hence, airport ads are likely to render more effective result than other modes of outdoor advertising.

For more information visit: http://www.tdiindia.com/airports.htm

On creating a presence of your brand at the Airport!

Airport Advertising is a rampant practice among many outdoor advertisers in India. Many local, national and international brand owners have created a presence of their respective brands at the various airports in the country. Is it worth creating a presence of your brand at the airport? Is airport advertising a right avenue of promotion for your brand? Let us find out a few replies of these few questions. 

Today when we talk about outdoor advertising, airport ads, shopping mall ads or metro ads inevitably included. With the burgeoning outdoor advertising domain, more brand owners are now interested to launch their promotion campaigns through OOH media. Airport advertising, of all avenues of outdoor promotion, has become an in-demand avenue for many brand and business owners. Owning advertising sites at the airport and continuously communicating the brand message to potential audiences at the airport have become important norms of outdoor advertising.

Airport Ad campaigns are mostly deployed through rich-media which is one of the reasons why airport advertising displays of a brand looks posh and more attractive. Anything that looks posh easily grasps the passing attention of customers. Airport Ads therefore provides good viewership among potential target audiences.

It is also worth mentioning that an airport is one such place where people with rich spending capacity transit.  Targeting them through an airport ad display is therefore a smart tactic of promotion by those airport advertisers. If the brand message sounds attractive, they may consider of buying it sooner or later. Another additional advantage of airport advertising is that the brand message flies along with customers till their destination and later provides a good recall.

It can be summed up that Airport Advertising is an ideal avenue for every brand and business owner who wants to communicate his brand message to richer audiences through rich mediums of brand communication.
For more Details about Airport advertising media visit: www.tdiindia.com/airports.htm