Brands Beat the Heat with Airport & DMRC Advertising in India

Airport Advertising and DMRC Advertising offer the ideal sites to Advertise when the summers hit India. Most regular travelers in India shift to air travel during the summer seasons. For those that need to travel in Delhi on a daily basis, the DMRC has come as a happy respite. With the audience shifting to the airport and metro stations, the brands also shift their Advertising Displays.

Summers in India can be a difficult time to travel. The preference of airways, as a means of travelling, during the summers has increased due to the successful implementation of low cost airlines in India. A calculation of fairs reveal that the costs of the higher class berths in the premier trains are almost equal to the costs of flight tickets for the same distance. With additional benefits like saving time, which air travel offers, many travelers opt for the same. Thus, the summers bring a whole new influx of audiences to the medium. Since airports are air-conditioned, the audiences have a comfortable wait during the dwell time, and are in a better mood to be charmed by the Airport Advertising Displays. Although the Delhi Metro Stations have air-conditioning only at the underground levels, they still offer a much more convenient atmosphere of staying than most other transit stations.

The better infrastructure of the airports in India and the Delhi metro stations, not only provide better traveling experiences, but also create better opportunities for Advertising. The Airport Advertising Agencies in India and the DMRC Advertising Agencies anticipate a rise in the number of brands that will opt for these 2 mediums during the summers.

Why is it Important to Invest in More Than 1 Advertising Medium in India?

Advertising in India translates as attempts to impress audiences that are hugely diverse in their demographic attributes. The diversity of the largest democracy in the world is something which has baffled the rest of the world since ages. Though it does offer a wide range of target groups to choose from, Advertising in the correct medium in India is a tricky affair. There is no single medium that can completely cover all the target groups that are available.

It is a well-established fact that India is a land full of potential. For every region which may be nearing saturation point, there are hundreds of other areas, some of which are even yet to be explored. However, these areas are being covered under the radar of the brands that are looking for expansions to their territory, in a very fast pace. For the fastest results, it is important to invest in more than just one medium. The medium which is most appropriate will depend on the nature of the brand and the target audience. Some of the Advertising Mediums from which you can take a pick include Airport Advertising, Metro Advertising, Mall Activations and Mobile and Internet Advertising.

Managing the different platforms may be a worrisome task. Thus, a better alternative is to approach an Advertising Agency that is capable of providing more than just one medium in India. Your brand can then ride on the strong networks and expertise of the agency to capture the attention of the various target groups in India.        

Tips for Creating Engaging Advertising Campaigns

The competition among brands of various sectors has spilled down to the competition in the Advertising sector. It is not uncommon to see brands and Advertising Agencies going for all sorts of tactics to grab that extra space and time in the spotlight. However, a dedicated approach to a few of the factors, that play heavy roles, will go a long way in ensuring that the primary task of any display is completed; that primary task being captivating the audience.

The first of the factors that need top attention is the location. In a broader marketing sense, the choice of location comprises of selecting an area where the target group can be easily found. When narrowed down to Advertising, the location will include the site where the Ad Display is to be put up. A strategically placed Ad can make the difference between an Ad that is comfortably read and an Ad that is overlooked. Next in order are the design and the copy. The nature of the ad should be in line with the nature of the audience. For example, an Airport Advertising Ad can take the liberty of extensive graphics and words while a roadside display cannot. Repetitions often have a good effect on increasing the brand recall rate as a higher number of displays will ensure that the brand is etched in the memory of the audience.

Thus, as we can see above, the primary questions, that need to be tackled well in an Advertising Campaign, include “Where to put up the brand?”, “How to put up the brand?”, and “How to ensure that the impact stays till the time of purchase?” Most successful Ads in the modern times have extended their traditional role of being announcements, to being agents that oversee actual conversions. Getting the above right will help ensure that your ad can do justice to its modern role.     

3 Top Reasons to Associate with a Concessionaire with Exclusive Media Rights

Advertising in India has taken the path of partnerships. In attempts of providing world class Advertising Services, partnerships between 2 or more agencies (one of them often from overseas) have become quite common. Though this seems to be the trend for the agencies with lesser experience in the field, concessionaires with exclusive media rights still exist. Among the many reasons why such an agency should be given preference while spending your Advertising budget, the top 3 have been discussed here.

Faster Implementations: Since there is only one agency in question, implementations are much faster. Any brand would realize the importance of completing a project within or before the set deadline. Delayed implementations are never an issue with agencies that enjoy exclusive rights as they are usually in very good terms with the concerned authorities.

They Are Exclusive Because They Can Be: Ever thought, “Why go into a partnership if you can do it alone?” The Advertising Agencies that go for exclusive rights often do so because they have the necessary experience and manpower in the relevant field. Most of the Media Houses going alone have been in the industry over long periods of time. Another attribute of such agencies is their strong network across the sites.

Easy Negotiations: It goes without saying that when you are dealing with just one agency, negotiations will be easier and faster. The convenience, with which the meetings are set and the deals finalized, is very easily noticeable.

Advertising Agencies with exclusive rights are also better placed to provide a wider range of Advertising Solutions. Especially in the case of the bigger projects and campaigns, they are the best suited to provide optimum benefits to your brand.

Centralized Zones Increase the Effects of Airport Advertising in India

Airport Advertising in India packs a few extra punches due to a few zones being designated as centralized areas. For example, the city of Chennai serves as the central location for entire South India. That means that Chennai is not only the gateway to the southern parts of India but also contains audiences with all the demographic attributes of the southern states. Thus, advertising at the Chennai International Airport is in all regards, advertising before most of south India.

The centralized cities in India have traditionally witnessed huge populations of people, from the nearby areas, who come in search of jobs and opportunities. Thus, an easier way of reaching the entire population is to target the airports at the central zones. Now, some may argue that the airports are only for the brands looking for premium audiences. However, with low cost airlines lowering the range of air fares, the airports have opened to the upper middle class too. This reflects in the Airport Advertising Campaigns too as we are witnessing more and more brands with lower income range target groups taking active part.

Some of the most appropriate examples of the campaigns mentioned above can be seen when brands from various industries take part in attracting audiences at the Netaji Subhash Chandra International Airport in Kolkata. The airport is very popular for offering sites for brands that are looking for high impact visibility in East India. With AAI (Airport Authority of India) moving forward with its plan for increasing the capacity for such airports in India, the importance of advertising at the centralized zones is sure to increase. Airport Advertising Agencies like TDI International India (P) Limited, holding exclusive advertising rights on the Chennai and Kolkata airport have often reported that the airports in the centralized locations have always had extra benefits.