Think OOH – Think Airport Advertising

OOH, Out of Home Advertising,Outdoor Ads, Ads at Airports

If increase of revenue through increased awareness is on your agenda, OOH or Out of Home Advertising is the solution. One of the oldest forms of Advertising, OOH has not only successfully survived the digital age, but continues to thrive with a few innovations here and there. Roadside Ad Hoardings and Signages continue to capture the attention of the audience. Among the many forms of Outdoor Advertising, Airport Advertising rules the roost. Since the airports are places where high and middle wage earners are found at the same place, they provide highly sought after sites for advertisements. Airport Advertisements also have very high dwelling periods which increase the scope of the Ads.

The near extinction of monopoly from almost all the markets have resulted in a vast number of players in any given field. One of the most important things that are different about the successful companies is their brand value. Thus, presentation before the consumers is of utmost importance. Airport Ads not only provide excellent advertising sites but also but also an affluent audience that doesn’t mind paying big for the latest products. The Billboard Displays, Digital Displays and Pillar Wraps capture the attention of the viewers with a larger than life image of the brand. This attention is then transformed into interest by the attractively colored and interestingly written ad copies. One of biggest advantages which Airport Ads have over the other Outdoor Ads is that it does not suffer from the handicap of dealing with a moving audience. The ads are well placed in the areas which are used by the travelers during the long waiting periods. This leaves the ads with ample time to convince the audience of the benefits of the products or services. The average viewing time of Ads at Airports is much higher than any of the other forms.

Hence, if you are introducing a new business or planning to increase the impact of your brand, think OOH and opt for Airport Advertising. Leading Airport Advertising Agencies like TDI International India P Limited provide excellent Airport Advertising Services. Their prompt implementation and efficient understanding of client requirements ensure total value for your money. Visit them at http://tdiindia.com/airports.htm.

Metro Advertising India Growing in Popularity

Ever since DMRC (Delhi Metro Rail Corporation) began operations on December 24, 2002, the way commuters in the NCR traveled has never been the same. The thirteenth largest metro station in the world (in terms of length) offers excellent opportunities for OOH Advertising (Out-of-Home Advertising). DMRC’s potential as an advertising goldmine was realized by Indian OOH giants like TDI International India P Limited as early as 2005. With a daily ridership exceeding 20 lakh, Delhi Metro Advertising has a high viewership. The rapid rate at which DMRC has grown and the popularity of the Metro Station Ads show a promising future for Advertising at the Metro Stations.

It has been found that using mobile phones and reading ads figure among the top ways how commuters passed their time at the stations. High concentration zones and superior visibility feature among the prominent reasons for the popularity and success of the Ads at the Metro Stations. Due to the structure of the metro stations, the ads can be conveniently placed in such ways that the commuters cannot miss them. And this viewership is not just any viewership that we are talking about. According to a recent survey taken by the Times of India, around 62.5% of the total metro ridership that took part were office-going professionals and students. For most of the brands, they form the most prized audience. The earning members with the power to buy and the young generation with the affinity to buy, added with a minimum of 6 minutes which they spend at the metro station, combine to make Metro Advertising one of the most sought after forms of advertising. Thus, advertisement contracts for sites outside the metro stations, on the platforms, at the staircases / elevators, and at the entrances and exits of the stations sell out faster than hot cakes.

Another factor which aids in the popularity of DMRC Advertising is that it is a long term investment. With the corporation expanding at phenomenal speeds, the ridership and thus the viewership is also set to increase. It is expected that the average ridership of Delhi Metro will cross 40 lakhs by 2016 with a CAGR (Combined Annual Growth Rate) of 20.1%. Associate with a top DMRC Advertising Agency like TDI to turn the gaze of this fast growing audience towards your brand.

Airport Advertising India Spreading Wings of Imagination

Outdoor Advertising India attained a very important dimension when AAI opened the doors for Advertising at the Airports in India. Ever since TDI International India P Limited won the first Airport Advertising tender in 1987, the airports in India have undergone a complete change in appearance. What used to be tiresome waits at boring waiting rooms are now exciting opportunities to catch up with the latest offerings of various brands. It is an easy and fun-filled wait now, with the exciting displays and humorous ad copies bringing a smile on the passenger’s face.

What began as plain billboard displays, soon extended to other areas with pillar wraps, signages among others. Airport Advertising Agencies India have done exceedingly well to change according to the changing times and trends. Today, Out of Home Advertising faces stiff competition from online advertising. Faced with limited sites, Airport Ad Agencies India have spread their wings of imagination and come up with innovative ways to present the ads. Modern ad campaigns focus on interactivity to earn the trust of the consumers. Thus, Airport Advertisements came out of the billboards and pillar wraps into a 3D environment, thereby facilitating consumer interaction. The products or models are strategically placed at the center or corners. Creativity flowed through the veins of Airport Advertising as the audience was enthralled with the innovative techniques. TDI continued to lead the innovations, putting India’s first Live Car on the billboard. Since then, car displays have become a common feature of Airport Advertising. Some might reason that the onset of internet advertising has changed the balance of the advertising world. However, going by the facts, Advertisements at the Airport continue with their popularity. 73% of the travelers still pass their time at the airports by looking at the ads. Constant focus on the announcements and limited battery charging options are some of the reasons mobiles do not grab the attention of the passengers waiting at the airports. Looking around at the ads is a much better option.

This is affirmed by TDI, the leading Airport Advertising Agency in India, which finds that the sites at all the airports under them are pre-booked. Airport Advertisements always had the best audience for the brands. Creative touches and trend-setting innovations are what it required to stay a formidable advertising option. Going by the crazy speeds at which the traditional concepts of Airport Advertising are changing, Airport Advertising Agencies India are right in the game.  

Airport Advertising Companies in India

Are you looking for a good way to advertise your products or services? Are you worried that it will be a costly affair? Your solutions lie in approaching an Airport Advertising Company in India. A good Advertising Company, capable of Advertising in Airports in India, can bring your company in the limelight of a global customer base. Provisional statistics state that there was an 8.9% increase in the foreign tourist inflow in India between 2010 and 2011. The Airports of India have truly become a global place and Advertising in Airports is thus a smart way of ensuring an international viewership.

However, it would be beneficial to ensure a few things before hiring an Airport Advertising Company. Placing your advertising needs in the hands of an inefficient company may result in delays and cost increases. You may also end up seeing your ad displayed at some obscure corner of the airport. Fortunately, there are just a few steps which you can take to ensure that you reap the full benefits of Advertising on Airport sites.

Number of Sites offered: Among the many techniques utilized by Airport Advertising Companies, one is the increase in visibility through increase in the number of displays. Be sure to know the number of the sites and their areas that the Airport Ad Company is offering.

Position of the Sites: It may seem that any place in the airport would be a good place to position the ads. However, some areas, more specifically the areas where the travelers are bound to wait, make better ad sites than the others. Areas like check-in points, security check points, baggage collection areas, etc. are the prime and coveted sites in Airport Advertising. Make sure that the Ad Company you are hiring is offering these sites.

Cost: Research well and find a company which is offering you good prices. The best way to ensure that you do not end up paying more than required is to hire a well-known Ad Company.

TDI International (P) Limited is a reputed Airport Advertising Company in India providing Airport Advertising Solutions since 1986. TDI owns exclusive advertising rights in 9 airports all over India. Its clientele includes prominent names like Airtel, Tata Steel Ltd., Bank of India, MRF, and many more. 

For more details, visit www.tdiindia.com.

Exploring advertising opportunities through OOH domain- A look!

Outdoor Advertising is one of the oldest modes of promotion. The evolution of OOH advertising practices is traced back decades ago. Ever since, the impact of this advertising channel keeps increasing.  An OOH Advertising practice encompasses a number of marketing approaches. The approaches are even meant to vary a great deal.  Brand owners can adopt various approaches or methods as per their promotional requirements.  There are various types of outdoor advertising.  Advertisers choose and launch their promotion campaigns through different channels of OOH advertising as per their marketing strategies. Airport Ads and Mall Ads are two in-demand avenues of outdoor advertising widely opted by brand owners.

Airport Advertising

Any promotion campaign of a brand launched in and around an airport area comes under airport advertising. Airport ads are usually considered posh and interactive. Targeting rich customers, airport ads communicate through rich media. Over the years, the popularity of airport ads has tremendously increased. Thanks to the launch of new age media, that has made it possible for airport advertiser to launch elite promotion campaigns for their brands through innovative and interactive media. With the mushrooming growth in aviation sector, airport advertising is going to boom further in the near future.
For more information visit: http://www.tdiindia.com/services.htm

Give your brand some sunshine!

If you personify your brand as a living object, would you confine your brand only within the four walls of a room? Not really right? Well, the allegory may sound a little bizarre but if considered from a brighter side, a brand can be personified as an object, for which you want only the best of it. By personifying your brand you can probably devise a better and effective advertising campaign for the same right?

Coming to the point, let us consider what all requirements your brand needs to gain popularity in the market place. First of all, it has to be exceptionally unique in terms of its logo and slogan. Secondly it must offer something different from what its competitors offer. Thirdly, it has to select the right tool of communication through which it can mingle up with the customers. If you have already tried all the home based advertising tools for your brand, its time you finally step ahead to give your brand some sunshine through an outdoor advertising campaign. Let your brand step out of the four walled room and breathe in some sunshine. Who knows an outdoor ad campaign can bring a big soar in your business? Outdoor ads are hardly reported to render negative impact or effect for brands. Outdoor ads though an old technique of brand promotion provide satisfactory results whilst creating a boost in the sale of products or brands.

An outdoor advertising campaign has the capability to bring remarkable results for your brand in the market place. Vast array of outdoor advertising options are available for your brand. You can try out any selected tool of outdoor advertising and deploy an out of home ad campaign for your brand. By and by, outdoor advertising embedded with home based advertising can provide a hefty boost for your brand in the market.

Trying out ample tools of brand promotion can prove to be a smart strategy. However, there should not be any disdain while giving your brand some sunshine via an outdoor ad campaign.

Happy Outdoor Advertising!

A glance upon the emerging trends of Airport Advertising in India!

During its initial stage, airport advertising practices were observed as’ just another medium for out of home brand promotion’. However, over the years, the importance of airport advertising in India keeps growing day by day. Advertisers at present pay ardent attention to airport ads as one of the effective means to promote their brands. The growing demand for more and more airport ads substantially gives rise to the emergence of more airport outdoor advertisers. It is unbeatably true that Airport Ads have created their own distinctive place as one of the avenues of outdoor brand promotion amongst high flyers.

How airport advertising has gained immediate popularization?

It is worth discussing how airport advertising has gained immediate popularization in the market. Is it related to the economical growth of the nation? The answer is partially yes.  The growing Indian economy is one of the factors which lead to high-end renovation of existing airports. Airport ads are considered an important part of the renovation activities which are continuously going on at the airports. For the capital city, it is again a different cup of tea to renovate as well as launch new airport(s). The upcoming commonwealth game in the capital city is one of the reasons for airport authorities to indulge in renovation programs. As mentioned above, the renovation programs at airport areas include induction of more airport ad spaces as well.
Another reason which has made airport ads quite popular in India is the ad infinitum growth of the brand market all over the world. Local, national and international brands all indulge in advertising activities through one means or another or through embedded mediums of brand promotion. Global brand awareness also provides advertisers one more reason to indulge in different mediums of brand marketing amongst which airport advertising is one.
Popularly considered as the ‘most premium boulevard’ for brand promotion, the number of airport advertising and their advertisers will keep increasing day by day. It will be sheer fun to wait and watch!
For more details visit: www.tdiindia.com/airports.htm