Exploring advertising opportunities through OOH domain- A look!

Outdoor Advertising is one of the oldest modes of promotion. The evolution of OOH advertising practices is traced back decades ago. Ever since, the impact of this advertising channel keeps increasing.  An OOH Advertising practice encompasses a number of marketing approaches. The approaches are even meant to vary a great deal.  Brand owners can adopt various approaches or methods as per their promotional requirements.  There are various types of outdoor advertising.  Advertisers choose and launch their promotion campaigns through different channels of OOH advertising as per their marketing strategies. Airport Ads and Mall Ads are two in-demand avenues of outdoor advertising widely opted by brand owners.

Airport Advertising

Any promotion campaign of a brand launched in and around an airport area comes under airport advertising. Airport ads are usually considered posh and interactive. Targeting rich customers, airport ads communicate through rich media. Over the years, the popularity of airport ads has tremendously increased. Thanks to the launch of new age media, that has made it possible for airport advertiser to launch elite promotion campaigns for their brands through innovative and interactive media. With the mushrooming growth in aviation sector, airport advertising is going to boom further in the near future.
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A glance upon the emerging trends of Airport Advertising in India!

During its initial stage, airport advertising practices were observed as’ just another medium for out of home brand promotion’. However, over the years, the importance of airport advertising in India keeps growing day by day. Advertisers at present pay ardent attention to airport ads as one of the effective means to promote their brands. The growing demand for more and more airport ads substantially gives rise to the emergence of more airport outdoor advertisers. It is unbeatably true that Airport Ads have created their own distinctive place as one of the avenues of outdoor brand promotion amongst high flyers.

How airport advertising has gained immediate popularization?

It is worth discussing how airport advertising has gained immediate popularization in the market. Is it related to the economical growth of the nation? The answer is partially yes.  The growing Indian economy is one of the factors which lead to high-end renovation of existing airports. Airport ads are considered an important part of the renovation activities which are continuously going on at the airports. For the capital city, it is again a different cup of tea to renovate as well as launch new airport(s). The upcoming commonwealth game in the capital city is one of the reasons for airport authorities to indulge in renovation programs. As mentioned above, the renovation programs at airport areas include induction of more airport ad spaces as well.
Another reason which has made airport ads quite popular in India is the ad infinitum growth of the brand market all over the world. Local, national and international brands all indulge in advertising activities through one means or another or through embedded mediums of brand promotion. Global brand awareness also provides advertisers one more reason to indulge in different mediums of brand marketing amongst which airport advertising is one.
Popularly considered as the ‘most premium boulevard’ for brand promotion, the number of airport advertising and their advertisers will keep increasing day by day. It will be sheer fun to wait and watch!
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On creating a presence of your brand at the Airport!

Airport Advertising is a rampant practice among many outdoor advertisers in India. Many local, national and international brand owners have created a presence of their respective brands at the various airports in the country. Is it worth creating a presence of your brand at the airport? Is airport advertising a right avenue of promotion for your brand? Let us find out a few replies of these few questions. 

Today when we talk about outdoor advertising, airport ads, shopping mall ads or metro ads inevitably included. With the burgeoning outdoor advertising domain, more brand owners are now interested to launch their promotion campaigns through OOH media. Airport advertising, of all avenues of outdoor promotion, has become an in-demand avenue for many brand and business owners. Owning advertising sites at the airport and continuously communicating the brand message to potential audiences at the airport have become important norms of outdoor advertising.

Airport Ad campaigns are mostly deployed through rich-media which is one of the reasons why airport advertising displays of a brand looks posh and more attractive. Anything that looks posh easily grasps the passing attention of customers. Airport Ads therefore provides good viewership among potential target audiences.

It is also worth mentioning that an airport is one such place where people with rich spending capacity transit.  Targeting them through an airport ad display is therefore a smart tactic of promotion by those airport advertisers. If the brand message sounds attractive, they may consider of buying it sooner or later. Another additional advantage of airport advertising is that the brand message flies along with customers till their destination and later provides a good recall.

It can be summed up that Airport Advertising is an ideal avenue for every brand and business owner who wants to communicate his brand message to richer audiences through rich mediums of brand communication.
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