Delhi Metro Advertising has been going through an interesting
phase. Amidst the concerns expressed by officials of the Top Delhi Metro
Advertising Agencies, newer brands are showing interest in the medium. The
recent deals signed by TDI International India P Limited, a leading DMRC
Advertising Agency Delhi, show an encouraging trend where newer brands
have joined its clientele. They also show a sharp insistence on targeting a
definite group.
The campaign run by TDI for PP International School at the metro
stations along the line of Pitampura focused on increasing visibility and
awareness of the school among the audiences that were most likely to enroll
their wards. On the other hand, the campaign run for Duke was an example of seasonal
targeting. With the winters having firmly stepped foot in Delhi, Duke utilized TDI’s
services to promote its winter wear before a large metro audience. The recent campaigns
run by TDI may just be the opening that Delhi Metro Advertising is looking for to
start its run towards doing justice to the aspirations and high hopes that were
placed on it.
Another lesson that is to be learnt from these campaigns is the importance
of smart choices of the metro stations. It has been longed established that a
mere large crowd is not enough in Metro Advertising. Targeting
the right audience is also a must. Delhi Metro Rail Corporation has mapped the
entire length and breadth of the state with its metro train lines. A smart
selection of the right metro stations would go a long way in ensuring excellent
Return of Investment (RoI). TDI not only offers high impact Delhi Metro Ad
Campaigns but also provides excellent guidance on which metro stations would
have the best audience for your brand.
