“Everything is
eventually replaced by the new”, is how the saying goes. Airport Advertising,
to the delight of the Airport Advertising Agencies, seems to be immune to this
statement. If the Indian Airports are taken as a case of study, what was
started by TDI International India P Limited in 1986 still remains popular after
27 years. Major brands continue to reap the benefits of Airport Advertising in India.
Airport
Advertising’s status as the king of OOH Advertising was recently reiterated
one more time when Apple launched its iPhone 5s campaigns at the Indian
Airports. The provided images are from Chennai International Airport where the Totems,
Frontlits, and Backlits declared the arrival of the latest iPhone. Travelers
waiting at the Airports are in a leisurely mood and thus the Airport Ads enjoy premium
viewership time.
Airport Advertising Agencies in
India tackled the competition
from the new forms of advertising with innovation and high impact ads. For
example, the larger than life Totems,
placed right at the center of the waiting lounge, form an imposing the
presence, making it impossible for the audience to escape its impact. Through
such innovations and through happy clients like Apple, Airport Advertising India
not only survives into the age of online advertising, but is alive and kicking.
