Airport
Advertising in India is being successfully used by the local brands for
building Global Brand Images. It contains some of the most popular Display
Sites for Advertising before audiences from around the world. The emergence of India
as an important hub, for international companies, has fueled a high traffic rate
of foreign nationals and the airports are the best strategic locations to impress
the foreign audiences.
The
local brands in India have used the Airport Medium as a reliable way of Global
Branding. The exposure and the opportunities that can be captured by this
medium are huge and unfailingly bring rich returns of investment. India is the
preferred destination for numerous global companies due to the large number of
skilled professionals and English speakers. The presence of the companies from
abroad has created a unique landscape in the Indian markets. As the
professionals and key decision makers from these companies make their way to
India through her airports, local brands position themselves to create brand
impressions that the professionals carry back with them.
The
image of Airport Advertising, as a premier medium, also helps in creating an
impressive impact. The general view is that if a brand earns visibility in an
airport, it must be worth its salt. A Global Brand Image, earned through the
medium of Airport Advertising in India, works as a
convenient bridge to expand the brand’s operations to overseas.
