Airport
Advertising is your ticket to posting a high impact first
impression on the audiences. “First impression is last impression”, as they
often say, is nowhere truer than modern markets which witness cut-throat
competition. Airports are platforms which can be used to connect with audiences,
right at the gateway of the place. Placing your brand at the airport sites is
placing it at places where it is the first thing which the audiences will see.
When we talk about Airport
Advertising displays, we are not just talking of usual displays but larger
than life hoardings and wall mounts which present magnified branding options. The
airports also automatically filter in the audiences with buying and key
decision making power. The airport audience is such that impressing it increases
the probability of high returns on investment. Also, the high dwell time provides
ample opportunity for the brands to conveniently convey the brand message. The positioning
of the sites at the outdoors, security check-ins, waiting areas, baggage claim,
etc. also is done in such a way that the displays have a direct line of contact
with the audiences.
Investing in Airport Advertising is
investing in the first impression of the brand before audiences. Choosing premier
and busy airports like Kolkata, Ahmedabad, Chennai, etc., not only provides
access to huge air traffic every day, but also puts your brand on the pedestal for
targeting audiences of entire regions covered by the airport. This high impact first
impression is the reason why the Airport
Advertising is the preferred medium of promoting new product launches.
